At a Glance
- Tasks: Lead product and pricing strategy to drive revenue growth across cremation services and memorials.
- Company: Dignity, a leading provider of crematoria and memorial services in the UK.
- Benefits: Competitive salary, car allowance, bonus scheme, and private healthcare.
- Other info: Join a transformative journey with direct access to senior leadership and significant career growth.
- Why this job: Shape the future of a growing business and make a real impact on families' lives.
- Qualifications: Proven experience in product management and commercial development with strong analytical skills.
The predicted salary is between 80000 - 80000 € per year.
The Head of Product, Pricing & Performance is a pivotal commercial leadership role with direct access to the Managing Director. You will own and shape the product and pricing strategy for a national, multi-site estate, with a mandate to accelerate revenue growth across cremation services, memorials and cemeteries. You will create tiered, differentiated propositions spanning accessible value through to premium, strengthen pricing governance, and unlock new revenue streams. You will serve as a key commercial partner to the MD, identifying performance trends, pinpointing underperformance, and developing strategies to drive growth. Working across Operations, Marketing and Finance, you will translate insight and data into delivery, bringing focus, clarity and momentum to the initiatives that will define CMG's next phase.
Key areas of responsibility include:
- Owning end-to-end product and pricing strategy across memorials, cemeteries and cremation services, with continuous optimisation to drive revenue, margin and competitive positioning.
- Developing tiered product ranges that improve customer choice, conversion and revenue per transaction.
- Taking accountability for revenue growth across CMG's three key verticals and building a commercial culture where performance data drives decision-making.
- Leading the development of new products and services, including digital and experience-led offerings, testing and scaling at pace.
- Designing and delivering compelling propositions across all customer segments, with a specific focus on premium and luxury.
- Collaborating with Operations, Marketing and Finance to align products, pricing and conversion activity across the estate.
- Ensuring all pricing and product decisions are correctly governed, compliant with regulatory requirements, and implemented consistently.
Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, kindness and exceptional care. We are building a modern, end-to-end business that supports families across every stage: wills, funeral plans, funerals, probate, cremations, burials and memorialisation. The ambition is to move from transactional interactions to lifelong relationships. Crematoria & Memorial Group (CMG) is one of the UK's largest operators of crematoria, memorial gardens and cemeteries. It is a business in growth, with real investment behind it and a clear mandate to lead its sector for quality, relevance and commercial performance. This is a business in the middle of a multi-year transformation, with senior sponsorship, a defined strategic direction, and momentum behind the change. For the right person, it is a rare opportunity to set the commercial agenda and see tangible impact in months, not years.
What You'll Bring:
- Significant experience in product management, pricing strategy or commercial development, with a proven track record of driving revenue growth.
- Experience designing and managing tiered product ranges across diverse customer segments, including premium and luxury propositions.
- A strong background in commercial analytics, with the ability to translate data into confident, high-impact decisions.
- Experience identifying new revenue opportunities and bringing them to market at pace.
- Comfort operating in complex, cross-functional organisations and navigating matrix structures.
- A customer-first mindset that balances commercial intent with genuine empathy.
- The resilience and drive to succeed in a growth-focused, multi-site environment.
- Experience working with AI to develop propositions and drive performance is advantageous.
What We Offer:
- A competitive salary of up to £80,000 per annum, plus a £6,000 car allowance and a 10% bonus scheme.
- 25 days holiday plus bank holidays.
- BUPA Private Healthcare (family cover).
- Life Assurance at 4x salary.
- Access to our internal development schemes.
Why Dignity:
We have a clear set of priorities driving momentum across the business: scaling Legal Services, growing Simplicity, strengthening CMG, and modernising Dignity Funerals, all supported by a stronger balance sheet and a focus on sustainable, long-term growth. This role sits at the heart of that transformation. You will have a seat at the table, a direct line to the MD, and the autonomy to shape a commercial function that will define how CMG grows. The impact you have here will be visible, measurable and significant.
Head of Product, Pricing & Performance in Maidenhead employer: Dignity
Dignity is an exceptional employer that prioritises employee growth and development, offering a competitive salary package alongside comprehensive benefits such as private healthcare and generous holiday allowances. With a strong focus on transforming the funeral services sector, employees are empowered to make a tangible impact in a supportive and collaborative work culture, where innovation and strategic thinking are highly valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product, Pricing & Performance in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, pricing strategies, and recent news. We want you to walk in with confidence, ready to discuss how you can contribute to their growth and success.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We suggest focusing on common questions related to product management and pricing strategy, so you can showcase your expertise when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of Product, Pricing & Performance in Maidenhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Product, Pricing & Performance role. Highlight your relevant experience in product management and pricing strategy, and show us how you can drive revenue growth in a multi-site environment.
Showcase Your Achievements:We want to see your successes! Include specific examples of how you've developed tiered product ranges or identified new revenue opportunities. Use data to back up your claims and demonstrate your impact in previous roles.
Be Authentic:Let your personality shine through in your application. We value a customer-first mindset and genuine empathy, so don’t hesitate to share your passion for building meaningful relationships and making a difference in people's lives.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team!
How to prepare for a job interview at Dignity
✨Know Your Numbers
As the Head of Product, Pricing & Performance, you'll need to demonstrate a strong grasp of commercial analytics. Brush up on key metrics related to revenue growth and pricing strategies. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Strategic Thinking
This role requires a balance between big-picture thinking and practical execution. Prepare examples that highlight your ability to develop tiered product ranges and identify new revenue opportunities. Think about how you can articulate your vision for the future of the company's offerings.
✨Collaborate Like a Pro
You'll be working closely with Operations, Marketing, and Finance, so it's crucial to show your collaborative skills. Prepare to discuss past experiences where you successfully aligned different teams towards a common goal, especially in complex, cross-functional environments.
✨Emphasise Customer-Centricity
Dignity values a customer-first mindset, so be ready to share how you've balanced commercial intent with genuine empathy in your previous roles. Think of specific examples where you've designed products or services that truly meet customer needs, particularly in premium and luxury segments.
