Crematorium Business Leader in Westminster

We're looking for an inspiring and commercially minded Business Leader to take ownership of one of our Crematoria, making it a true centre of excellence for care, community engagement, and commercial performance. In this unique and rewarding general management role, you will be the visible face of the site, shaping its operational success and ensuring exceptional service for families and funeral director partners. This is an AI proof role with genuine autonomy, allowing you to combine entrepreneurial flair, operational discipline, and compassionate leadership.

At CMG, we believe that every farewell should be delivered with compassion, respect, and the highest standard of care. As a Crematorium Business Leader, you'll ensure these values are honoured every day - by leading your team, supporting families, and embedding a culture of excellence across all cremation services and memorial offerings.

What You'll Be Doing

• Lead Growth & Commercial Success – Grow cremation volumes year on year through exceptional site standards and strong B2B partnerships. Drive memorial sales performance, taking full ownership of revenue, penetration, and average order value. Manage the full site P&L, focusing on cost control, margin improvement, and EBITDA delivery.
• Build Strong Funeral Director Relationships – Create strong, long‐term partnerships with local Funeral Directors. Ensure we deliver consistently excellent service, becoming their first‐choice cremation partner.
• Champion Service Excellence – Maintain impeccable site presentation – from chapels and gardens to reception spaces. Deliver a compassionate, high‐quality experience for every family and visitor.
• Lead & Develop a High-Performing Team – Lead a multi‐skilled team including technicians, attendants, groundskeepers, administrators, and consultants. Hold weekly team meetings and monthly 1:1s, coaching for performance, culture, and continuous improvement. Become trained as a Cremator Technician and Memorial Consultant to fully support your team.
• Drive Local Presence & Innovation – Lead meaningful community engagement activities each month. Use local social media to enhance visibility and community connection. Stay on top of competitor activity including pricing, services, and marketing.

This role is ideal for someone who:

• Is an inspirational, engaging leader who develops people and drives results.
• Is self‐aware, trustworthy, and conscientious.
• Brings strong commercial acumen and sound risk management.
• Has experience shaping service delivery to meet short‐ and long‐term business goals.
• Can build strong relationships and influence effectively.
• Is adaptable and able to work flexibly, including weekends.
• Is committed to delivering high standards of care and service.

What You'll Bring

• Proven general management experience (hospitality, retail, leisure, care, or bereavement).
• Strong experience managing a P&L and driving commercial outcomes.
• Background in sales or B2B relationship management – memorial sales experience is a plus.
• A track record of building and leading high‐performing teams.
• Excellent communication skills; compassionate, resilient, and customer‐first.
• Strong IT literacy and ability to use data to drive performance.

About Dignity

We are Dignity, one of the UK's oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK's first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK's leading end‐of‐life company. As part of the Dignity Group, we also operate Farewill, the country's largest will writer and one of the UK's top probate providers, giving families support not just at the funeral, but before and after as well.

Benefits

• Professional development: A comprehensive induction plan and the opportunity to complete in‐house development programmes to set you up for success or to pursue a qualification through our apprenticeship programme.
• Bonus Potential: Unlock the possibility of earning additional bonuses, rewarding your hard work and achievements.
• Life Assurance Cover: Enjoy peace of mind with our life assurance cover, securing your family's future.
• Health & Wellbeing Programme: Benefit from an employee assistance programme that supports your health and wellbeing.
• Holiday Allowance: Generous allowance of 33 days per year, inclusive of Bank Holidays.
• Pension Scheme: Plan for the future with our contributory pension scheme, helping you save for a secure retirement.