National Memorials Commercial Manager

A role where commercial impact meets human purpose. At Dignity, everything we do is rooted in care, compassion and trust. Memorials are a deeply meaningful part of how families remember the people they love, and this role plays a vital part in ensuring that experience is handled with both commercial excellence and genuine empathy.

We’re looking for a National Memorials Commercial Manager to lead the commercial performance of memorials across our national network. You’ll help shape how memorials are priced, sold and delivered, ensuring they are easy for our teams to offer, competitively positioned, and always aligned to the high standards families expect from Dignity. This is a hands‑on, influential role where you’ll translate strategy into practical action, working closely with branches, regional leaders and suppliers to make a real difference, both commercially and for the families we serve.

What you’ll be responsible for:

• Driving commercial performance. Own the national view of memorial sales, revenue and margin performance, spotting trends, understanding what’s driving results, and working with regional and branch teams to improve outcomes. Turn data into insight, and insight into action, keeping senior leaders informed along the way.
• Shaping product and pricing. From national price lists to product mix, ensure our memorial offering is clear, competitive and commercially sound. Keep a close eye on margins, market activity and opportunities to simplify or strengthen our range.
• Building strong supplier partnerships. Be the day‑to‑day commercial lead for key memorial suppliers, holding them to account on quality, service and cost, while building collaborative relationships that support our long‑term goals.
• Engaging and enabling our branches. Influence by working directly with branches to understand challenges, improve confidence in selling memorials, and help embed consistent, practical ways of working across the network.
• Protecting standards and reputation. Ensure memorial activity aligns with operational standards, compliance requirements and brand values, working closely with Risk, Compliance and Audit teams to maintain robust controls.

Who this role is really for:

• This role is for someone who enjoys being at the intersection of commercial performance and frontline delivery, and who understands that in a business like Dignity, commercial decisions always have a human impact.
• You’re likely to be someone who has built solid experience in a commercial, retail or multi‑site environment, and is ready to step into (or further develop within) a nationally‑scoped role.
• Is comfortable owning performance across a dispersed branch network, using data to spot patterns, explain results and drive practical improvement.
• Enjoys working with operational teams — listening to what’s really happening on the ground and translating strategy into solutions that actually work in branches.
• Is commercially confident, but instinctively customer‑centred, able to balance margin, pricing and product decisions with empathy and care in a sensitive service environment.
• Has experience managing or influencing supplier relationships, holding partners to account on quality, service and cost while maintaining collaborative, professional relationships.
• Is credible and clear when working with senior stakeholders, but just as comfortable engaging with Branch Managers, Funeral Service Advisors and regional teams.
• Thrives on influence rather than authority, and enjoys bringing people with you through clarity, insight and trust.
• Is organised, resilient and adaptable, able to juggle multiple priorities while keeping sight of what really matters.

Why Join Us?

At Dignity Funerals, we offer a role with purpose, where your work makes a real difference in local communities. You will be part of a supportive team with opportunities to develop your skills and contribute to a company that values respect, integrity, and compassion. You’ll be doing work that genuinely matters, shaping decisions that affect colleagues, customers and communities nationwide. In return, you’ll gain exposure, development and experience that few early‑career roles can offer.

What we provide to you:

• Annual salary of up to £50,000.
• £4,000 Annual Car Allowance.
• Performance based bonus.
• 25 Days Holiday + Bank Holidays.
• Pension Scheme (4% matched).
• Life Assurance X2 Annual Salary.
• Free On‑Site Parking at a number of our branches.
• Access to our internal apprentice & personal development schemes.

If you’re ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you!

What are the next steps?

To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.

About Us

We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK’s leading end of life company.

As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well. Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care.

Here to help, whenever you need.

FCA Statement

We’re regulated by the FCA, so some roles may be subject to background checks.

Equality, Diversity and Inclusion Statement

We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.