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- Tasks: Lead SEO strategy to drive organic growth and improve lead generation.
- Company: Join Dignity Funerals, a trusted provider of end-of-life services in the UK.
- Benefits: Enjoy a salary up to £50,000, 25 days leave, private healthcare, and annual bonuses.
- Why this job: Make a real impact in a compassionate industry while enhancing your SEO skills.
- Qualifications: Hands-on SEO experience, strong technical knowledge, and excellent communication skills required.
- Other info: Work in Maidenhead with a supportive team focused on digital transformation.
The predicted salary is between 40000 - 70000 £ per year.
Drive organic growth with purpose. Lead the SEO strategy that supports families nationwide. Dignity Funerals is one of the UK’s most trusted providers of funeral, cremation, and end-of-life services. We are seeking a skilled and proactive SEO Manager to lead our organic search strategy, improve lead generation, and optimise content for compliance and customer impact. Based in Maidenhead, you will play a key role in the redevelopment of our website and digital presence ahead of a major relaunch in 2026. This is a strategic, hands-on role that requires technical SEO expertise, strong content awareness, and the ability to work across cross-functional teams in a regulated industry.
Key Responsibilities
- Lead and deliver the SEO roadmap to support organic lead generation and revenue growth targets.
- Optimise technical SEO including Core Web Vitals, structured data, and site architecture.
- Develop and manage high-impact content that meets FCA compliance, E-E-A-T, and YMYL standards.
- Improve local SEO across Google Business Profiles and branch-level pages.
- Design and implement CRO experiments to enhance user journeys and quote form conversions.
- Track performance through GA4 and Looker dashboards, reporting on rankings, traffic, CPL, and ROI.
- Collaborate with Product, Compliance, Legal, and IT to ensure content and SEO efforts align with regulations and business priorities.
- Manage external SEO vendors and tools to ensure best-in-class service and return on investment.
About You
- Hands-on SEO experience, ideally in regulated sectors such as financial services, insurance, healthcare, or similar.
- Proven success in increasing organic traffic, lead generation, and user engagement.
- Strong technical knowledge of SEO principles, site architecture, schema markup, and Core Web Vitals.
- Confident working with SEO tools such as GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and A/B testing platforms.
- Skilled in content strategy, with experience writing, editing, or managing compliant content.
- Excellent stakeholder communication and ability to work across departments and with senior leadership.
- Empathetic and customer-focused, particularly when writing for older or financially vulnerable audiences.
What We Offer
- Annual salary of up to £50,000.
- 25 days annual leave + bank holidays.
- BUPA private healthcare (Self).
- Company pension.
- X2 Life Assurance.
- Annual company bonus.
If you're ready to take ownership of a high-impact SEO strategy and play a key role in the digital transformation of one of the UK’s most trusted brands, click the 'apply' button. A member of our Talent Acquisition Team will be in touch to guide you through the process. We’re excited to hear from you.
At Dignity, we’re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life’s most difficult moments. Every member of our team plays a vital role in delivering exceptional service and care to those who need us.
With over 500 funeral homes across the UK, Dignity Funerals is a trusted presence in local communities, operating under respected and well-known local names. We’re proud to offer a truly personal and attentive service — one that’s tailored to the individual needs and wishes of every family we support.
We’re also part of the wider Dignity Group, a growing organisation with the unique ability to support every aspect of end-of-life planning and care.
Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients.
Our vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.
SEO Manager employer: Dignity Funerals
Contact Detail:
Dignity Funerals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager
✨Tip Number 1
Familiarise yourself with Dignity Funerals' mission and values. Understanding their commitment to compassion and integrity will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Brush up on your technical SEO skills, especially in areas like Core Web Vitals and structured data. Being able to discuss these topics confidently will demonstrate your expertise and readiness to lead their SEO strategy.
✨Tip Number 3
Prepare examples of your past successes in increasing organic traffic and lead generation. Having specific metrics and case studies ready will help you illustrate your impact and effectiveness as an SEO Manager.
✨Tip Number 4
Network with professionals in the funeral and regulated sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage during discussions with the hiring team.
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on SEO experience, especially in regulated sectors. Emphasise your successes in increasing organic traffic and lead generation, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how it aligns with Dignity Funerals' mission. Mention specific examples of your work that demonstrate your technical knowledge and ability to collaborate across teams.
Showcase Relevant Skills: Clearly list your proficiency with SEO tools like GA4, Google Search Console, and SEMrush. Highlight your experience with content strategy and compliance, as these are crucial for the position.
Prepare for Compliance Questions: Given the regulated nature of the industry, be ready to discuss how you ensure compliance in your SEO strategies. This could include your understanding of FCA regulations and how you've applied them in past roles.
How to prepare for a job interview at Dignity Funerals
✨Showcase Your Technical SEO Skills
Be prepared to discuss your hands-on experience with technical SEO, including Core Web Vitals and structured data. Bring examples of how you've optimised site architecture in previous roles, as this will demonstrate your expertise and understanding of the role's requirements.
✨Demonstrate Content Strategy Knowledge
Since the role involves managing compliant content, be ready to talk about your experience in developing content strategies that meet regulatory standards. Highlight any specific projects where you successfully increased organic traffic through effective content management.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various departments. Think of examples where you've collaborated with teams like Product, Compliance, or IT. Emphasise your communication skills and ability to align SEO efforts with broader business goals.
✨Familiarise Yourself with Relevant Tools
Make sure you're comfortable discussing SEO tools such as GA4, Google Search Console, and SEMrush. Be ready to explain how you've used these tools to track performance metrics and improve SEO strategies in your past roles.
