At a Glance
- Tasks: Design and deliver a sales capability framework to enhance customer service across the company.
- Company: Join Dignity, a trusted leader in end-of-life care with over 200 years of history.
- Benefits: Enjoy a competitive salary, 25 days leave, BUPA healthcare, and an annual bonus.
- Other info: Be part of a diverse team dedicated to compassionate service and professional growth.
- Why this job: Shape meaningful customer conversations and build confidence in sales teams.
- Qualifications: Experience in sales capability design and strong facilitation skills required.
The predicted salary is between 43000 - 43000 £ per year.
Location: Birmingham, Sutton Coldfield
Salary: Up to £43,000 per annum
Contract Type: Permanent, Full Time
About the Role
We're looking for a Sales & Service Capability Specialist to design and deliver a company-wide development framework that strengthens our Sales Through Service approach. This role blends design and delivery, supporting colleagues across Funeral Plans, Memorials and wider sales functions to build confidence, capability and consistency in how we serve families and customers. You'll create practical frameworks, coaching tools and skills-based learning that help managers and teams embed consultative, values-led selling into everyday conversations.
What You'll Be Doing
- Designing a unified Sales & Service capability framework aligned to Dignity's full product portfolio.
- Delivering virtual and face-to-face training regionally across the business.
- Creating sales coaching toolkits, conversation guides and observation rubrics for managers.
- Partnering with Operations to embed sales uplift behaviours into KPIs and performance dashboards.
- Developing scenario-based practice, real-play content and practical skill-building sessions.
- Supporting induction by embedding strong consultative conversation skills early in the colleague journey.
What Success Looks Like
- Improved sales performance across Funeral Plans, Memorials and ancillary services.
- Stronger customer experience and reduced complaint themes.
- High manager adoption of coaching tools and frameworks.
- Increased use of the Sales Through Service model across all sales functions.
- Positive user experience and strong evaluation outcomes.
Who This Role Would Suit
- A credible sales capability professional who has designed and delivered sales or service development, not just run training sessions.
- Someone who believes in consultative, values-led selling, balancing commercial outcomes with empathy and trust.
- A practitioner who enjoys partnering with operational leaders, equipping them with tools and frameworks rather than owning sales targets directly.
- Someone who thrives in a hybrid design-and-delivery role, confident creating content and facilitating sessions both virtually and in person.
What You'll Bring
- Experience in sales capability, service capability or L&D-led sales training.
- Experience in regulated or customer-sensitive sectors such as financial services, insurance, healthcare or utilities.
- Proven ability to design sales or service frameworks and structured approaches to consultative selling.
- Strong facilitation skills across virtual and face-to-face environments.
- Hands-on coaching experience and confidence observing performance and giving feedback.
- Comfort working with performance data, KPIs and behavioural indicators to support capability uplift.
Why Join Us?
This is a chance to shape how sales and service capability is delivered across Dignity. You'll influence behaviours, build confidence across our sales functions and help colleagues deliver meaningful, sensitive and commercially strong customer conversations.
What We Offer
- Annual salary package up to £43,000 per annum
- 25 days annual leave + bank holidays.
- BUPA Healthcare.
- Company pension, life assurance, and employee assistance programme.
- Annual company bonus.
What are the next steps?
If this sounds like the right role for you and you're ready to bring care and professionalism to an essential service, simply click the 'apply' button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us
We are Dignity, one of the UK's oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK's first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK's leading end of life company. As part of the Dignity Group, we also operate Farewill, the country's largest will writer and one of the UK's top probate providers, giving families support not just at the funeral, but before and after as well. Today, we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end-of-life care.
FCA Statement
We're regulated by the FCA, therefore, some roles will be subject to background checks.
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you're from, and whatever your life looks like, we'd love to hear from you. And if there's anything you need to make the process more accessible, please let us know.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Sales & Service Capability Specialist in Birmingham employer: Dignity Funerals
Dignity is an exceptional employer, offering a supportive and compassionate work environment in Birmingham, where you can truly make a difference in people's lives. With a strong focus on employee development, we provide comprehensive training frameworks, competitive salaries, and generous benefits including BUPA Healthcare and an annual bonus, ensuring our team members feel valued and empowered to grow. Join us to be part of a dedicated team that prioritises consultative, values-led selling while fostering a culture of care and professionalism.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Service Capability Specialist in Birmingham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales & Service Capability Specialist at Dignity Funerals, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Dignity Funerals. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales & Service Capability Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales & Service Capability Specialist in Birmingham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Dignity Funerals:When writing your cover letter, make sure to tailor your message specifically for Dignity Funerals. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Dignity Funerals
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Dignity Funerals that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Dignity Funerals that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Dignity Funerals’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
