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- Tasks: Design and deliver a sales training framework to enhance service capabilities.
- Company: Join Dignity, a leader in providing compassionate customer service.
- Benefits: Competitive salary, 25 days annual leave, and opportunities for professional growth.
- Why this job: Make a real impact on how we serve families and customers every day.
- Qualifications: Experience in sales capability and strong facilitation skills required.
- Other info: Hybrid role with a blend of design and delivery in a supportive environment.
The predicted salary is between 43000 - 43000 £ per year.
Location: Maidenhead (preferred, Sutton Coldfield will be considered)
Salary: Up to £43,000
Contract Type: Permanent, Full Time
About The Role
We’re looking for a Sales & Service Capability Specialist to design and deliver a company-wide development framework that strengthens our Sales Through Service approach. This role blends design and delivery, supporting colleagues across Funeral Plans, Memorials and wider sales functions to build confidence, capability and consistency in how we serve families and customers. You’ll create practical frameworks, coaching tools and skills-based learning that help managers and teams embed consultative, values-led selling into everyday conversations.
What You’ll Be Doing
- Designing a unified Sales & Service capability framework aligned to Dignity’s full product portfolio.
- Delivering virtual and face-to-face training regionally across the business.
- Creating sales coaching toolkits, conversation guides and observation rubrics for managers.
- Partnering with Operations to embed sales uplift behaviours into KPIs and performance dashboards.
- Supporting induction by embedding strong consultative conversation skills early in the colleague journey.
What Success Looks Like
- Improved sales performance across Funeral Plans, Memorials and ancillary services.
- Stronger customer experience and reduced complaint themes.
- High manager adoption of coaching tools and frameworks.
- Increased use of the Sales Through Service model across all sales functions.
- Positive user experience and strong evaluation outcomes.
Who This Role Would Suit
- A credible sales capability professional who has designed and delivered sales or service development, not just run training sessions.
- Someone who believes in consultative, values-led selling, balancing commercial outcomes with empathy and trust.
- A practitioner who enjoys partnering with operational leaders, equipping them with tools and frameworks rather than owning sales targets directly.
- Someone who thrives in a hybrid design-and-delivery role, confident creating content and facilitating sessions both virtually and in person.
What You’ll Bring
- Experience in sales capability, service capability or L&D-led sales training.
- Experience in regulated or customer-sensitive sectors such as financial services, insurance, healthcare or utilities.
- Proven ability to design sales or service frameworks and structured approaches to consultative selling.
- Strong facilitation skills across virtual and face-to-face environments.
- Hands-on coaching experience and confidence observing performance and giving feedback.
- Comfort working with performance data, KPIs and behavioural indicators to support capability uplift.
Why Join Us?
This is a chance to shape how sales and service capability is delivered across Dignity. You’ll influence behaviours, build confidence across our sales functions and help colleagues deliver meaningful, sensitive and commercially strong customer conversations.
What We Offer
Annual salary package up to £43,000 per annum
25 days annual leave +
Sales Training and Capability Specialist in Maidenhead employer: Dignity Funerals Ltd
Contact Detail:
Dignity Funerals Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Training and Capability Specialist in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your experience in sales capability. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and skills. Check out our website for roles that fit your expertise in sales training and capability – we’re always looking for passionate individuals!
✨Tip Number 4
Follow up after interviews with a thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the team!
We think you need these skills to ace Sales Training and Capability Specialist in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in sales capability and service development. We want to see how your skills align with our Sales Through Service approach, so don’t hold back!
Showcase Your Experience: When detailing your past roles, focus on specific examples where you’ve designed and delivered training or frameworks. We love seeing tangible results, so include any improvements in sales performance or customer experience that came from your efforts.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who believes in consultative, values-led selling, so share your passion for building trust and empathy in customer interactions. It’s all about connecting with us!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and helps us get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dignity Funerals Ltd
✨Know the Company Inside Out
Before your interview, make sure you research Dignity thoroughly. Understand their values, products, and the Sales Through Service approach they advocate. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Design Skills
Since this role involves designing training frameworks, be prepared to discuss your previous experiences in creating sales or service development programmes. Bring examples of your work, such as coaching toolkits or training materials, to demonstrate your capability in this area.
✨Emphasise Consultative Selling
Highlight your belief in consultative, values-led selling during the interview. Share specific examples of how you've successfully implemented this approach in past roles, focusing on the balance between achieving commercial outcomes and building trust with customers.
✨Prepare for Practical Scenarios
Expect to engage in role-play or scenario-based questions that assess your facilitation and coaching skills. Practise how you would handle different sales situations, and think about how you can use performance data to support your coaching strategies.