Online Social Content Manager in Lincoln

Overview

Contract: Full-time, Permanent

Location: Maidenhead (Hybrid – 3 days on-site, 2 days from home)

Salary: Up to £37,000 per annum

At Dignity, we’re on a mission to improve the end-of-life experience for families nationwide. As part of our continued growth, we’re building a highly technical in-house marketing function that uses insight, experimentation and AI-powered tools to drive real commercial impact across our brands.

We’re looking for an Online Social Content Manager to help shape this function from the ground up. This is a unique opportunity to own our social and online content strategy, working alongside experts in performance marketing, brand, design and data to build best-in-class campaigns that truly make a difference.

Responsibilities

• Platform strategy
  • Developing channel-specific strategies across YouTube, Meta, podcasts and emerging platforms
  • Planning and delivering campaigns and content formats that drive conversion
  • Running structured experimentation through A/B testing, funnel optimisation and performance testing
• Content & campaign delivery
  • Supporting brand campaigns with high-performing social and online content
  • Ensuring our SEO and research strategies are reflected across all content channels
  • Working with design, brand and performance teams to deploy platform-optimised content
• SEO & discoverability
  • Understanding how platform algorithms work and how content ranks and distributes
  • Conducting keyword and intent research to optimise content
  • Building metadata and tagging structures that maximise discoverability and search-intent traffic
• Analytics & optimisation
  • Implementing tracking across platforms (UTMs, pixels, server-side tracking, YouTube, Meta, TikTok etc.)
  • Building dashboards and performance reports with data teams
  • Analysing performance across engagement, retention, CTR, conversion and incremental value
  • Using insights to continuously improve creative, targeting and posting strategy
• How Success Will Be Measured
  • Growth in reach, engagement and conversions across platforms
  • Quality and performance of content supporting brand and SEO strategies
  • Effective use of testing, analytics and optimisation
  • Strong collaboration across marketing and data teams
  • Clear reporting of impact and performance

What we’re looking for

You’ll be someone who combines creativity with technical and analytical thinking.

You will ideally bring:

• Hands-on experience running social or online content campaigns that drive growth and commercial results
• Experience using A/B testing, experimentation and funnel optimisation
• Strong understanding of how platforms like YouTube, Meta and podcasts work
• Confidence working with data, dashboards and performance reporting
• Experience collaborating across marketing, brand, design and analytics teams

Technical Skills

• Google Analytics, YouTube Analytics, Meta, TikTok or similar
• SEO, keyword and intent research
• UTM tracking, pixels and server-side tracking
• Content management and publishing tools
• Performance dashboards and reporting

About You

• Mission-driven and ambitious
• Data-led with strong problem-solving skills
• Organised and proactive
• A confident communicator who works well with others

You’ll be based in Maidenhead at least 3 days per week, with occasional travel for team or strategic work.

What We Offer

• Annual salary of up to £37,000
• 25 Days Holiday + Bank Holidays.
• X2 Life Assurance.
• Pension Scheme.
• Hybrid flexible working (3 days in our Maidenhead office).
• Genuine career progression and mentorship opportunities.

Next steps

To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.

Compliance and Inclusion

FCA Regulation Statement: This role is subject to meeting regulatory requirements. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments. Some roles may be subject to the Senior Managers and Certification Regime (SMCR).

Equality, Diversity and Inclusion Statement: Our Vision is to connect with clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Unsolicited submissions: Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right to close or extend closing dates depending on application numbers; an early application is recommended.