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- Tasks: Lead a national team to enhance funeral planning services with compassion and compliance.
- Company: Dignity Funerals is a trusted UK funeral provider with over 200 years of history.
- Benefits: Enjoy a salary up to £100,000, hybrid work, bonuses, and private healthcare.
- Why this job: Make a meaningful impact by helping families navigate life's toughest moments with care.
- Qualifications: Experience in leading field teams, preferably in regulated sectors, with a focus on ethical standards.
- Other info: Join a purpose-driven organisation committed to empathy and innovation in end-of-life care.
The predicted salary is between 60000 - 84000 £ per year.
Head of Field Operations – Planning Services
Join to apply for the Head of Field Operations – Planning Services role at Dignity Funerals Ltd
Head of Field Operations – Planning Services
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Join to apply for the Head of Field Operations – Planning Services role at Dignity Funerals Ltd
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Location: Maidenhead, Berkshire (Hybrid flexible)
Salary: Up to £100,000 per annum + up to 20% added earning potential
Help Redefine How Britain Remembers Its Loved Ones.
Are you a strategic, people-focused leader with a passion for ethical sales and customer care? Dignity Funerals is seeking a
Contract: Full-time, Permanent
Location: Maidenhead, Berkshire (Hybrid flexible)
Salary: Up to £100,000 per annum + up to 20% added earning potential
Help Redefine How Britain Remembers Its Loved Ones.
Are you a strategic, people-focused leader with a passion for ethical sales and customer care? Dignity Funerals is seeking a Head of Field Operations – Planning Services to lead our national funeral plan services operation. This is a pivotal role, responsible for shaping and executing a high-performing, compassionate, and compliant distribution model that supports families across the UK in planning for life’s most challenging moments.
You’ll report directly to the MD of Funeral Plans and lead a team of Funeral Plan Sales Managers, ensuring every Funeral Plan Consultant is equipped to deliver meaningful, customer-first conversations.
What You’ll Do In Your First 12 Months
In your first year, you’ll be instrumental in shaping the future of our funeral plan distribution model. You will:
- Establish a national operating framework for funeral plan engagement, working closely with regional and central teams to ensure consistency, compliance, and customer care.
- Build and lead a high-performing field team, including Sales & Performance Managers and Training & Competency Managers, focused on capability, coaching, and ethical delivery.
- Design and implement structured onboarding and development programmes for Funeral Plan Consultants, embedding FCA-compliant practices and compassionate customer engagement.
- Drive performance uplift across regions, identifying best practices, analysing data, and scaling successful approaches to improve conversion and coverage.
- Embed a customer-first culture, ensuring every interaction is suitable, respectful, and aligned with Dignity’s values.
- Collaborate cross-functionally with compliance, operations, and regional leadership to align strategy and execution.
- Act as a visible and hands-on leader, regularly visiting branches to engage with teams, understand challenges, and support transformation.
What We’re Looking For
We’re open to a range of backgrounds and are seeking a dynamic and experienced leader who:
- Has proven success leading national or regional field-based teams, ideally in regulated sectors such as financial services, insurance, or retail finance.
- Brings deep understanding of FCA-regulated environments, with the ability to balance commercial performance and ethical standards.
- Is passionate about developing people, with hands-on experience in training design, competency assessment, and coaching.
- Thrives in transformational settings, with a track record of building capability and improving systems at scale.
- Communicates with clarity and confidence, and collaborates effectively across operational and compliance functions.
- Is highly organised, self-motivated, and committed to service quality and personal development.
- Embodies Dignity’s values of compassion, respect, and integrity, and believes in the importance of planning well for life’s most challenging moments.
Why this matters?
At Dignity, we believe in making a difference through meaningful work. You’ll be part of a purpose-driven organisation that values empathy, professionalism, and innovation. This is your opportunity to lead transformation and help families plan with confidence and care.
Ready to lead with purpose? Apply now and help shape the future of funeral planning in the UK.
What We Provide To You
- Annual salary of up to £100,000.
- £6,000 Annual Car Allowance.
- Company & Personal Bonus Scheme.
- 25 Days Holiday + Bank Holidays.
- BUPA Private Healthcare (Family).
- Pension Scheme 4% Matched.
- Life Assurance X4 Annual Salary.
- Free On-Site Parking.
- Access to our internal apprentice & personal development schemes.
What are the next steps?
To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.
About Us
We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.
Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well.
Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care. Here to help, whenever you need.
FCA Statement
We’re regulated by the FCA, therefore, some roles may be subject to background checks
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.
We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.
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Head of Field Operations - Planning Services employer: Dignity Funerals Ltd
Contact Detail:
Dignity Funerals Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field Operations - Planning Services
✨Tip Number 1
Familiarise yourself with the funeral industry and its regulations, especially the FCA guidelines. Understanding these will not only help you in interviews but also demonstrate your commitment to ethical practices.
✨Tip Number 2
Network with professionals in the funeral services sector. Attend relevant events or join online forums to connect with others who can provide insights and potentially refer you to opportunities at Dignity Funerals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed field teams in the past. Be ready to share specific examples of how you've driven performance and developed team capabilities.
✨Tip Number 4
Research Dignity Funerals' values and recent initiatives. Tailoring your conversation to align with their mission of compassion and customer care will show that you're a great cultural fit for the organisation.
We think you need these skills to ace Head of Field Operations - Planning Services
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in leading field-based teams, particularly in regulated sectors. Emphasise your achievements in training and developing staff, as well as any experience with FCA-regulated environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ethical sales and customer care. Discuss how your leadership style aligns with Dignity's values of compassion, respect, and integrity, and provide examples of how you've successfully led teams in the past.
Showcase Your Strategic Vision: Demonstrate your understanding of the funeral planning industry and outline your strategic vision for improving operations. Mention specific ideas on how you would enhance customer engagement and compliance within the role.
Highlight Relevant Skills: Focus on skills that are crucial for this role, such as communication, organisation, and the ability to drive performance uplift. Provide concrete examples of how you've used these skills in previous positions to achieve results.
How to prepare for a job interview at Dignity Funerals Ltd
✨Understand the Company Values
Before your interview, take some time to research Dignity Funerals and their core values of compassion, respect, and integrity. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission of providing meaningful support to families.
✨Showcase Your Leadership Experience
As a candidate for the Head of Field Operations, it's crucial to highlight your experience in leading national or regional teams. Prepare specific examples of how you've successfully managed teams in regulated environments, focusing on ethical standards and performance improvement.
✨Demonstrate Your Strategic Thinking
Be ready to discuss your approach to developing and implementing operational frameworks. Think about how you would establish a national operating framework for funeral plan engagement and be prepared to share your ideas on driving performance uplift across regions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle challenging situations. Prepare scenarios where you've had to balance commercial performance with ethical considerations, and be ready to explain your thought process and outcomes.
