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- Tasks: Drive funeral plan sales by coaching and supporting regional teams in Scotland & Northern Ireland.
- Company: Dignity Funerals Ltd is a trusted funeral provider with over 200 years of history.
- Benefits: Enjoy a £38,000 salary, £4,000 car allowance, 25 days leave, and private healthcare.
- Why this job: Make a meaningful impact by helping families plan for the future with compassion and clarity.
- Qualifications: Experience in sales or customer service, strong communication skills, and a passion for helping others.
- Other info: Join a diverse team dedicated to ethical practices and exceptional service.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Funeral Plan Sales Executive role at Dignity Funerals Ltd
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Join to apply for the Funeral Plan Sales Executive role at Dignity Funerals Ltd
Location: Scotland & Northern Ireland Region
Job Type: Full-Time / Permanent
Salary: £38,000 per annum + £4,000 company car allowance
Are you a self-motivated individual with a strong background in sales and a passion for helping others?
We’re seeking a driven and personable Funeral Plan Sales Executive to champion the growth of funeral plan sales across Dignity’s branch network in Scotland & Northern Ireland .
If you have the initiative, commercial acumen, and people skills to make a meaningful impact, we want to hear from you.
What Makes This Role Meaningful?
At Dignity, we help people plan for the future with clarity and compassion. As a Funeral Plan Sales Executive , you’ll play a vital role in ensuring customers are supported with the knowledge and confidence to make informed choices. Your guidance and training will help our branch teams deliver exceptional service and trusted advice.
The Role
This is a field-based, regional role focused on driving sales performance through coaching, training, and compliance. Working closely with our funeral home teams and Business Leaders, you will spend a minimum of four days per week in the field, supporting local teams, identifying growth opportunities, and delivering structured coaching.
Key Responsibilities:
- Drive Funeral Plan sales by coaching and supporting regional teams.
- Deliver structured one-to-one coaching and team workshops.
- Support new consultants with induction and ongoing training.
- Monitor and respond to customer feedback, cancellations and complaints.
- Promote ethical, customer-first sales behaviours.
- Ensure compliance with FCA and internal standards.
- Maintain accurate records to demonstrate competency and outcomes.
- Lead by example across the region, motivating and energising others.
About You
We’re looking for someone who:
- Has experience in a sales or customer-focused environment.
- Is self-motivated and confident working independently.
- Enjoys coaching others and providing performance feedback.
- Has strong time management and planning skills.
- Communicates effectively and builds strong relationships.
- Is comfortable working in a compliance-driven setting.
- Is sensitive to the needs of bereaved families, or open to learning.
- Brings resilience and adaptability to a fast-paced, field-based role.
What We Offer
- Annual salary of up to £38,000.
- £4,000 annual car allowance.
- 25 days annual leave + bank holidays.
- BUPA private healthcare (Self).
- Company pension, life assurance, and employee assistance programme.
- Annual company bonus.
- Full training and support from regional and central teams.
What are the next steps?
If this sounds like the right role for you and you’re ready to bring care and professionalism to an essential service, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us
We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.
Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well.
Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care. Here to help, whenever you need.
FCA Statement
We’re regulated by the FCA, therefore, some roles may be subject to relevant background checks.
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
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Sales and Business Development
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Funeral Plan Sales Executive employer: Dignity Funerals Ltd
Contact Detail:
Dignity Funerals Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Funeral Plan Sales Executive
✨Tip Number 1
Familiarise yourself with the funeral industry and Dignity's services. Understanding the nuances of funeral planning and the emotional aspects involved will help you connect better with potential clients and demonstrate your commitment to providing compassionate service.
✨Tip Number 2
Network within the industry by attending relevant events or joining professional groups. Building relationships with other professionals can provide valuable insights and may lead to referrals, which is crucial in a sales role like this.
✨Tip Number 3
Prepare to showcase your coaching skills during the interview process. Think of examples where you've successfully trained or mentored others, as this role heavily relies on your ability to uplift and guide teams in a sales environment.
✨Tip Number 4
Demonstrate your understanding of compliance and ethical sales practices. Since this role involves working in a regulated environment, showing that you prioritise customer welfare and adhere to standards will set you apart from other candidates.
We think you need these skills to ace Funeral Plan Sales Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Funeral Plan Sales Executive position. Tailor your application to highlight how your skills and experiences align with the role.
Craft a Compelling CV: Your CV should clearly showcase your sales experience and any relevant coaching or training roles you've held. Use quantifiable achievements to demonstrate your success in previous positions.
Write a Personalised Cover Letter: In your cover letter, express your passion for helping others and your understanding of the sensitive nature of the funeral industry. Mention specific examples of how you've successfully driven sales or supported teams in the past.
Highlight Compliance Awareness: Since the role involves working in a compliance-driven environment, emphasise your understanding of regulatory standards and your ability to maintain compliance in previous roles. This will show that you are a responsible candidate.
How to prepare for a job interview at Dignity Funerals Ltd
✨Understand the Role
Before your interview, make sure you thoroughly understand the responsibilities of a Funeral Plan Sales Executive. Familiarise yourself with Dignity's values and how they align with your own, especially their focus on compassion and customer service.
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales experience in detail. Highlight specific achievements and how you've successfully coached or trained others in a sales environment. This will demonstrate your capability to drive sales performance effectively.
✨Demonstrate Empathy and Sensitivity
Given the nature of the role, it's crucial to show that you can handle sensitive situations with care. Prepare examples of how you've supported customers in difficult times or how you approach conversations with empathy.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the training process for new consultants or how Dignity measures success in this role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
