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For Companies At a Glance
- Tasks: Unlock insights from data to support smarter decision-making across the organisation.
- Company: Join Dignity Funerals, a compassionate and professional team making a real difference.
- Benefits: Up to £60,000 salary, 25 days holiday, BUPA healthcare, and hybrid working.
- Why this job: Make a meaningful impact through data in a purpose-led organisation.
- Qualifications: 3+ years in analytics, strong SQL skills, and experience with data visualisation tools.
- Other info: Dynamic role with opportunities for growth and collaboration across various teams.
The predicted salary is between 43200 - 60000 £ per year.
Location: Sutton Coldfield (Hybrid Flexible, 3 days in office, 2 from home)
Contract: Full-Time, Permanent
Salary: Up to £60,000 depending on experience
The Role
We’re looking for an analytical and business-minded Senior Data Analyst to join our fast-growing team at Dignity. Sitting within the central Analytics function, you’ll play a critical role in unlocking insight from data to support smarter decision-making across the organisation. Reporting to the Analytics Manager, you’ll work cross-functionally with teams such as Finance, Operations, and Digital to translate complex datasets, stakeholder input, and business needs into actionable insights. Whether it’s supporting digital transformation, improving service delivery, or driving internal efficiencies, you’ll help shape our data-driven culture and ensure evidence-based decisions are embedded into how we work. This is a high-impact role for someone with strong SQL and data visualisation skills who thrives on solving problems, influencing change, and making a meaningful difference through data.
Key Responsibilities
- Analyse complex datasets to uncover trends, insights and opportunities for improvement across the business.
- Use SQL to extract, validate and compare data across systems, ensuring high accuracy and consistency.
- Build and maintain dynamic dashboards and reports using tools such as Tableau to support decision-making.
- Collaborate with stakeholders to understand data needs, define metrics and deliver clear, insightful analysis.
- Maintain rigorous QA processes to ensure data integrity and reliability in all reporting outputs.
- Support operational and strategic planning by collating and interpreting performance metrics.
- Identify opportunities to automate and streamline reporting processes, reducing manual effort and improving scalability.
- Present findings and recommendations in a compelling and accessible way to both technical and non-technical audiences.
- Manage relationships across the business, including senior stakeholders, with professionalism and confidence.
What We’re Looking For
- 3+ years’ experience in a similar analytics or BI role.
- Advanced SQL skills with a strong understanding of data structures and modelling best practices.
- Proven ability to work with large, complex datasets to produce actionable insights.
- Proficient in data visualisation tools such as Tableau, Looker Studio, or similar.
- Strong commercial awareness with an understanding of how data supports business strategy and operations.
- Highly organised, detail-oriented and capable of managing multiple priorities in a fast-paced environment.
- Excellent communication and stakeholder engagement skills — comfortable working with senior leadership.
- Experience in Python/R is advantageous but not essential.
- Advanced Excel and strong general IT skills (PowerPoint, Word, Outlook etc.).
What We Offer
- Up to £60,000 per annum
- 25 days holiday + Bank Holidays
- BUPA Healthcare (Self)
- 2× Life Assurance
- Pension Scheme
- Hybrid flexible working (3 days in Sutton Coldfield office)
Next Steps
If this sounds like the right role for you and you’re excited to make a data-driven impact in a purpose-led organisation, simply click the apply button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
Equality, Diversity & Inclusion Statement
Our vision is to connect with our clients, colleagues, and communities through shared principles — while celebrating our differences. We empower our teams to champion inclusion and actively seek out diverse voices and perspectives. We’re committed to action, accountability, and building a culture of belonging.
Senior Data Analyst in Birmingham employer: Dignity Funerals Ltd
Contact Detail:
Dignity Funerals Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst in Birmingham
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Dignity Funerals Ltd on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by brushing up on your SQL and data visualisation skills. Be ready to showcase how you've used these tools in past roles to drive insights and influence decisions. Practice explaining complex data in simple terms!
✨Tip Number 3
Showcase your problem-solving skills during interviews. Think of specific examples where you've tackled challenges using data analysis. This will demonstrate your ability to make a meaningful impact, just like the role requires.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Dignity team.
We think you need these skills to ace Senior Data Analyst in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Data Analyst role. Highlight your SQL skills, data visualisation experience, and any relevant projects that showcase your ability to analyse complex datasets. We want to see how you can make a difference!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data and how your experience aligns with our mission at Dignity. Keep it concise but impactful — we love a good story!
Showcase Your Analytical Skills: In your application, don’t just list your skills; demonstrate them! Include examples of how you've used data to drive decisions or improve processes in previous roles. We’re looking for someone who can turn numbers into insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team at Dignity!
How to prepare for a job interview at Dignity Funerals Ltd
✨Know Your Data Inside Out
Before the interview, dive deep into your past projects involving SQL and data visualisation. Be ready to discuss specific datasets you've worked with, the insights you uncovered, and how they influenced decision-making. This will show your analytical prowess and ability to translate complex data into actionable insights.
✨Showcase Your Communication Skills
Since you'll be collaborating with various teams, practice explaining technical concepts in simple terms. Prepare examples of how you've effectively communicated findings to both technical and non-technical audiences. This will demonstrate your ability to engage stakeholders and present data-driven recommendations clearly.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you had to analyse complex datasets or automate reporting processes. Outline your thought process and the steps you took to achieve results. This will highlight your critical thinking and adaptability in a fast-paced environment.
✨Research Dignity Funerals Ltd
Familiarise yourself with Dignity's mission and values, especially their focus on compassion and professionalism. Be prepared to discuss how your skills can contribute to their goal of providing clarity and care. Showing genuine interest in the company will set you apart and demonstrate your alignment with their culture.