At a Glance
- Tasks: Manage and optimise PPC campaigns across major platforms to drive business growth.
- Company: Join a dynamic marketing team at Dignity, focused on innovation and support.
- Benefits: Enjoy 25 days' leave, private medical cover, and a yearly bonus opportunity.
- Other info: Great career progression opportunities in a supportive team environment.
- Why this job: Take ownership of impactful digital campaigns and work with cutting-edge AI tools.
- Qualifications: Experience in managing PPC campaigns and analysing performance data.
The predicted salary is between 32400 - 39600 £ per year.
Join our growing marketing team as a PPC Executive, taking ownership of paid media campaigns across multiple channels and using data, experimentation, and AI-driven insights to maximise results. You'll manage and optimise campaigns across platforms including Google, Microsoft and Meta, turning performance data into actionable improvements that drive ROI, customer acquisition, and business growth. Working closely with senior marketing leaders, you'll have the opportunity to influence strategy, test new ideas, and help shape the future of our digital marketing activity.
What You'll Be Doing
- Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola, and other platforms.
- Monitor campaign performance and make data-driven recommendations to improve results.
- Conduct keyword research and create compelling ad copy and creative briefs.
- Use AI-powered tools to enhance targeting, optimisation, and campaign insights.
- Build and maintain campaign tracking, UTM tagging, and account hygiene standards.
- Produce regular performance reports and present key findings to stakeholders.
- Run A/B tests and experiments to improve engagement, conversions, and ROI.
- Work closely with SEO, CRM, content, and web teams to support wider marketing objectives.
What we're looking for
- Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta.
- Strong understanding of PPC campaign optimisation, performance metrics, and ROI.
- Experience analysing campaign data and turning insights into actionable improvements.
- Hands-on experience with A/B testing and campaign experimentation.
- Knowledge of AI-powered marketing tools and their application within digital marketing.
- Experience using analytics and reporting tools such as Google Analytics or Looker Studio.
- Familiarity with SEO, email marketing, and broader digital acquisition channels.
Why this role?
This is a fantastic opportunity to take ownership of high-impact digital campaigns, work with cutting-edge AI marketing tools, and directly influence business growth in a fast-paced, data-driven environment.
What you can expect from us
- 25 days' annual leave plus bank holidays.
- Opportunity to earn a yearly bonus of up to £500.
- Private medical cover for you.
- 4% matched pension contribution.
- Life assurance cover at 2x your salary.
- Access to a 24/7 Employee Assistance Programme.
- Ongoing development opportunities, including apprenticeships and clear career progression pathways.
- Access to MyStaffShop, our employee rewards platform.
- Free on-site parking available at most of our locations.
Why Dignity?
Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. Our head office teams, across functions like finance, HR, marketing and IT, make sure the people working directly with families have what they need to do that well.
Dignity is going through a real period of change. We're building better systems, simplifying how things work, and strengthening the business for the long term, and head office plays a big part in making that happen.
We look for people who take pride in their work, support their colleagues, and want to keep learning. You'll be part of a close team, and you'll be able to see the difference your work makes, even when you're not working with families directly.
If you're looking for a role with variety, a supportive team, and the chance to grow, Dignity is a good place to be.
PPC Executive in Reading employer: Dignity Funerals Limited
At Dignity, we pride ourselves on being an exceptional employer, offering a supportive work culture that values compassion and professionalism. As a Funeral Director in Basildon, you'll enjoy a comprehensive benefits package, including generous annual leave, a matched pension scheme, and ongoing training opportunities to foster your personal and professional growth. Join our close-knit team where your contributions are recognised, and you can make a meaningful impact in the lives of families during their most challenging times.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dignity Funerals Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dignity Funerals Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dignity Funerals Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dignity Funerals Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Executive in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dignity Funerals Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dignity Funerals Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dignity Funerals Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dignity Funerals Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dignity Funerals Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dignity Funerals Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
