PPC Executive

Join our growing marketing team as a PPC Executive, taking ownership of paid media campaigns across multiple channels and using data, experimentation, and AI-driven insights to maximise results. You'll manage and optimise campaigns across platforms including Google, Microsoft and Meta, turning performance data into actionable improvements that drive ROI, customer acquisition, and business growth. Working closely with senior marketing leaders, you'll have the opportunity to influence strategy, test new ideas, and help shape the future of our digital marketing activity.

What You'll Be Doing

• Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola, and other platforms.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Conduct keyword research and create compelling ad copy and creative briefs.
• Use AI-powered tools to enhance targeting, optimisation, and campaign insights.
• Build and maintain campaign tracking, UTM tagging, and account hygiene standards.
• Produce regular performance reports and present key findings to stakeholders.
• Run A/B tests and experiments to improve engagement, conversions, and ROI.
• Work closely with SEO, CRM, content, and web teams to support wider marketing objectives.

What we're looking for

• Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta.
• Strong understanding of PPC campaign optimisation, performance metrics, and ROI.
• Experience analysing campaign data and turning insights into actionable improvements.
• Hands-on experience with A/B testing and campaign experimentation.
• Knowledge of AI-powered marketing tools and their application within digital marketing.
• Experience using analytics and reporting tools such as Google Analytics or Looker Studio.
• Familiarity with SEO, email marketing, and broader digital acquisition channels.

Why this role?

This is a fantastic opportunity to take ownership of high-impact digital campaigns, work with cutting-edge AI marketing tools, and directly influence business growth in a fast-paced, data-driven environment.

What you can expect from us

• 25 days' annual leave plus bank holidays.
• Opportunity to earn a yearly bonus of up to £500.
• Private medical cover for you.
• 4% matched pension contribution.
• Life assurance cover at 2x your salary.
• Access to a 24/7 Employee Assistance Programme.
• Ongoing development opportunities, including apprenticeships and clear career progression pathways.
• Access to MyStaffShop, our employee rewards platform.
• Free on-site parking available at most of our locations.

Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. Our head office teams, across functions like finance, HR, marketing and IT, make sure the people working directly with families have what they need to do that well.

Dignity is going through a real period of change. We're building better systems, simplifying how things work, and strengthening the business for the long term, and head office plays a big part in making that happen.

We look for people who take pride in their work, support their colleagues, and want to keep learning. You'll be part of a close team, and you'll be able to see the difference your work makes, even when you're not working with families directly.

If you're looking for a role with variety, a supportive team, and the chance to grow, Dignity is a good place to be.