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- Tasks: Drive funeral plan sales by coaching and supporting regional teams.
- Company: Join Dignity, a trusted name in end-of-life care with over 200 years of history.
- Benefits: Enjoy a competitive salary, car allowance, private healthcare, and generous leave.
- Why this job: Make a meaningful impact by helping families plan for the future with compassion.
- Qualifications: Sales experience, strong communication skills, and a passion for coaching others.
- Other info: Dynamic role with full training and support, plus opportunities for personal growth.
The predicted salary is between 45000 - 63000 £ per year.
Location: London/South East of England
Job Type: Full-Time / Permanent
Salary: £45,000 per annum + £4,000 company car allowance
Are you a self-motivated individual with a strong background in sales and a passion for helping others? We are seeking a driven and personable Funeral Plan Sales Manager to champion the growth of funeral plan sales across Dignity's branch network in the London/South East - including Surrey, London, Kent and surrounding areas. If you have the initiative, commercial acumen, and people skills to make a meaningful impact, we want to hear from you.
What Makes This Role Meaningful?
At Dignity, we help people plan for the future with clarity and compassion. As a Funeral Plan Sales Manager, you'll play a vital role in ensuring customers are supported with the knowledge and confidence to make informed choices. Your guidance and training will help our branch teams deliver exceptional service and trusted advice.
The Role
This is a field-based, regional role focused on driving sales performance through coaching, training, and compliance. Working closely with our funeral home teams and Business Leaders, you will spend a minimum of four days per week in the field, supporting local teams, identifying growth opportunities, and delivering structured coaching.
Key Responsibilities:
- Drive Funeral Plan sales by coaching and supporting regional teams.
- Deliver structured one-to-one coaching and team workshops.
- Support new consultants with induction and ongoing training.
- Monitor and respond to customer feedback, cancellations and complaints.
- Promote ethical, customer-first sales behaviours.
- Ensure compliance with FCA and internal standards.
- Maintain accurate records to demonstrate competency and outcomes.
- Lead by example across the region, motivating and energising others.
About You
We are looking for someone who:
- Has experience in a sales or customer-focused environment.
- Is self-motivated and confident working independently.
- Enjoys coaching others and providing performance feedback.
- Has strong time management and planning skills.
- Communicates effectively and builds strong relationships.
- Is comfortable working in a compliance-driven setting.
- Is sensitive to the needs of bereaved families, or open to learning.
- Brings resilience and adaptability to a fast-paced, field-based role.
What We Offer
- Annual salary of up to £45,000.
- £4,000 annual car allowance.
- 25 days annual leave + bank holidays.
- BUPA private healthcare (Self).
- Company pension, life assurance, and employee assistance programme.
- Annual company bonus.
- Full training and support from regional and central teams.
What are the next steps?
If this sounds like the right role for you and you're ready to bring care and professionalism to an essential service, simply click the 'apply' button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us
We are Dignity, one of the UK's oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK's first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK's leading end of life company. As part of the Dignity Group, we also operate Farewill, the country's largest will writer and one of the UK's top probate providers, giving families support not just at the funeral, but before and after as well. Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care.
Here to help, whenever you need.
FCA Statement
We're regulated by the FCA, so some roles may be subject to background checks.
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you're from, and whatever your life looks like, we'd love to hear from you. And if there's anything you need to make the process more accessible, please let us know.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Sales Manager in Maidstone employer: Dignity Funerals Limited
Contact Detail:
Dignity Funerals Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Maidstone
✨Tip Number 1
Get to know the company inside out! Research Dignity's values, mission, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to sales management and coaching. Think about your past experiences and how they align with the role. Confidence is key, so rehearse until you feel ready to shine!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Sales Manager in Maidstone
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for helping others shine through. We want to see how your background in sales aligns with our mission at Dignity, so don’t hold back on sharing your motivation!
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in coaching and training, as well as any achievements in sales. We love seeing how you’ve made an impact in previous roles!
Be Personable: In your cover letter, be yourself! We’re looking for someone personable who can build strong relationships. Share a bit about your communication style and how you connect with others, especially in sensitive situations.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Dignity Funerals Limited
✨Know Your Product Inside Out
As a Funeral Plan Sales Manager, it's crucial to understand the products you'll be selling. Familiarise yourself with the details of the funeral plans offered by Dignity, including pricing, features, and benefits. This knowledge will help you answer questions confidently and demonstrate your expertise during the interview.
✨Showcase Your Coaching Skills
Since the role involves coaching and training others, prepare examples of how you've successfully coached or mentored team members in the past. Highlight specific situations where your guidance led to improved performance or sales results. This will show that you have the necessary skills to support and develop the branch teams.
✨Demonstrate Empathy and Sensitivity
Given the nature of the business, it's essential to convey your understanding of the emotional aspects involved in funeral planning. Be ready to discuss how you would approach sensitive conversations with bereaved families and how you can ensure a compassionate customer experience while driving sales.
✨Prepare for Compliance Questions
Since the role requires adherence to FCA regulations and internal standards, brush up on relevant compliance topics. Be prepared to discuss how you would ensure compliance within your team and handle any customer feedback or complaints effectively. This will show that you take regulatory requirements seriously and can maintain high standards.
