Regional Marketing Executive in Cheltenham

A mix of regional and home-based working. In this position, you will be expected to be visiting branches locally within your region at least 3-4 days per week.

At Dignity Funerals, we take pride in providing compassionate and professional funeral services to families across the UK. We are committed to supporting our local communities and ensuring our services are accessible, inclusive, and well-understood. To help us strengthen our local engagement and marketing efforts, we are looking for an enthusiastic and strategic Regional Marketing Executive to join our team across our South West region of England.

The Role

As a Regional Marketing Executive, you will be at the heart of community engagement and local marketing strategy across our branches. You will work closely with Business Leaders and managers to develop and execute SMART (Specific, Measurable, Achievable, Realistic, Time-bound) community outreach plans, ensuring alignment with local needs and business objectives.

What will you get involved in?

• Spend a minimum of 3-4 days per week in the region working directly with branches to develop effective community outreach strategies.
• Advise and support branches in tailoring community engagement efforts to their local demographics, ensuring inclusivity for ethnic, religious, and other key community groups.
• Facilitate connections between branches and local community partners, including places of worship, care homes, hospices, and care workers, to foster meaningful relationships.
• Assist branches in identifying and promoting relevant community engagement initiatives, amplifying their impact through targeted social media campaigns and PR efforts.
• Lead and support community-focused initiatives, motivating and mentoring to enhance Dignity Funerals' social media presence.
• Ensure adherence to internal processes to maintain the sustainability and security of social media pages.
• Provide training and ongoing support for Social Media Champions, helping them develop engaging content aligned with the strategic content calendar.
• Stay informed on trends, emerging platforms, and collaboration opportunities to optimise the impact of local social media efforts.
• Support branches in enhancing website content to engage local audiences effectively.
• Assist branches in developing targeted local advertising strategies that align with their business objectives, providing guidance on optimising advertising spending to achieve the highest possible return on investment (ROI).

What we are looking for...

• A passionate and creative marketing professional with experience in community OR customer engagement, digital marketing, and social media management.
• Strong interpersonal skills and the ability to build relationships with community partners and business leaders.
• Excellent communication skills, both written and verbal.
• A proactive and strategic thinker with a results-driven mindset.
• Experience in managing social media pages and creating engaging content.
• A good understanding of local demographics and community engagement principles.
• Willingness to travel regionally and work closely with branches on-site.

Why Join Us?

At Dignity Funerals, we offer a role with purpose, where your work makes a real difference in local communities. You will be part of a supportive team with opportunities to develop your skills and contribute to a company that values respect, integrity, and compassion. If you are ready to take on a meaningful marketing role that blends community engagement, digital expertise, and local strategy, we would love to hear from you.

What we provide to you...

• Annual salary of up to £36,000.
• £4,000 Annual Car Allowance.
• 25 Days Holiday + Bank Holidays.
• Pension Scheme (4% matched).
• Life Assurance X2 Annual Salary.
• Free On-Site Parking at a number of our branches.
• Access to our internal apprentice & personal development schemes.

If you're ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you!

What are the next steps?

To be considered for this role, please submit your application via the 'apply' button, where a member of our Talent Team will review your application.

About Us

We are Dignity, one of the UK's oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK's first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK's leading end of life company. As part of the Dignity Group, we also operate Farewill, the country's largest will writer and one of the UK's top probate providers, giving families support not just at the funeral, but before and after as well. Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care.

FCA Statement

We're regulated by the FCA, so some roles may be subject to background checks.

Equality, Diversity and Inclusion Statement

We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you're from, and whatever your life looks like, we'd love to hear from you. And if there's anything you need to make the process more accessible, please let us know.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.