At a Glance
- Tasks: Lead SEO campaigns, conduct analysis, and collaborate with teams to drive client success.
- Company: Join Digitas, a leader in global marketing, focused on making positive connections.
- Benefits: Enjoy flexible working, wellness days, and comprehensive health benefits.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of SEO innovation and make a real impact for top brands.
- Qualifications: Experience in SEO, strong analytical skills, and a passion for digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.
SEO Managers are embedded into SEO client teams providing a mix of support and leadership across SEO retainers, working on a mix of analysis, campaigns and implementation for clients. They are responsible for a mix of SEO analysis and delivery including keyword research and targeting, reporting, competitor analysis, content and backlink audits as well as outreach campaigns and several other areas. SEO Managers have a good grounding and understanding of SEO knowledge and act as a support or lead in delivering SEO expertise, client management, ideas, innovation and problem solving. They are curious about the role that AI can play alongside SEO and how our SEO approach can drive improved LLM visibility, and keen to support wider account teams in embracing new strategies and approaches in this vertical.
SEO campaigns are a team effort and SEO Managers work closely with more senior SEO team members as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives. The SEO Manager will report in to a Senior SEO Manager.
Responsibilities
- Being responsible for the implementation and delivery of SEO retainers or campaigns according to the agreed SEO strategy, including activity planning and scheduling.
- Responsible for all non-technical aspects of SEO analysis and delivery including keyword research, competitor analysis, LLM and AI visibility, SERP landscape review, social trends analysis, content and backlink audits.
- Undertaking external link development from campaign ideation through to execution and reporting.
- Supporting account teams in audience research and identification, blogger or influencer engagement, outreach and relationship management and trend spotting.
- Supporting account teams in research necessary for cross- and upselling opportunities.
- Supporting technical search teams with site migrations as and when required.
- Working towards client targets and goals within media campaigns.
- Continuously increasing knowledge of media channels, particularly SEO, and keeping up to date with marketplace and technical developments.
- Working collaboratively with other parts of the business, always putting the client at the heart of what we do.
- Communicating efficiently within account teams.
- Participating in knowledge sharing initiatives.
Qualifications
Essential
- Experience in SEO, preferably within an agency environment.
- Solid level of SEO knowledge.
- Strong interest in other media channels, particularly PPC.
- Experience delivering Digital PR/outreach campaigns for clients.
- Ability to manage relationships with tact and diplomacy.
- Demonstrable experience of being able to write to a high standard.
- Hands-on experience with analytics tools.
- Hands-on experience with industry leading SEO tools and AI visibility monitoring solutions.
- Strong Excel skills.
- Strong Looker Studio skills.
Desirable
- Experience working on International SEO.
- Experience in cross-digital campaigns, preferably with PPC.
- Experience working on complicated SEO campaigns for big brands.
- Experience working directly with clients.
- Demonstrable experience of working to tight deadlines.
- Degree level, or similar qualification in Digital Marketing or related area.
Additional Information
Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
SEO Manager employer: Digitas UK
At Digitas, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As part of the renowned Publicis Groupe, we offer exceptional growth opportunities in the fast-paced world of digital marketing, particularly for our Data Management Executives working with prestigious global clients. With a comprehensive benefits package that includes Pension, Life Assurance, and innovative policies like Reflection Days, we ensure our team members feel valued and supported in their professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digitas UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digitas UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digitas UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digitas UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digitas UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digitas UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digitas UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digitas UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digitas UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digitas UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
