At a Glance
- Tasks: Lead SEO campaigns, conduct expert analysis, and collaborate with teams to drive client success.
- Company: Join Digitas, a diverse and inclusive employer committed to equal opportunities.
- Benefits: Enjoy a competitive benefits package including pension, medical cover, and reflection days.
- Other info: Dynamic team environment with opportunities for professional growth and innovation.
- Why this job: Make an impact in the evolving world of SEO and AI while leading innovative projects.
- Qualifications: Proven SEO experience, strong communication skills, and a knack for client management.
The predicted salary is between 50000 - 65000 £ per year.
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Senior SEO Managers are embedded into SEO client teams to lead SEO retainers, campaigns, and implementation for clients. Responsible for providing an expert level SEO analysis including keyword research and targeting, competitor analysis, content and backlink audits and end-to-end outreach and engagement strategy creating effective online quality signals for our clients. Seniors within the team have an expert level of SEO knowledge and act as leaders within the team for SEO expertise, client management, ideas, innovation, and problem solving. They are curious about the role that AI can play alongside SEO, and how our SEO approach can drive improved LLM visibility, and keen to share their expertise here with wider account teams, embracing new strategies and approaches in this vertical.
SEO campaigns are a team effort and Senior SEO Managers work closely with other members of the SEO team, as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives. The Senior SEO Manager will report in to an SEO Director and may sometimes manage SEO Manager team members.
Responsibilities
- Accountable for the implementation and delivery of high-level SEO campaigns according to the agreed SEO strategy, including activity planning and scheduling.
- Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content, LLM and AIO visibility, SERP landscape evolution, social trends analysis and backlink audits.
- Responsible for external link development from campaign ideation through to execution and reporting.
- Identifying opportunities to collaborate with journalists and influencers, pitching stories and spotting the best routes to gain timely press coverage for brands.
- Responsible for leadership, knowledge sharing, innovation spotting and training.
- Responsible for contributing to the continuing improvement of our SEO service.
- Audience research and identification, blogger engagement and relationship management, trend spotting, content creation, social media activity and new technique innovation and implementation.
- Identifying key opportunities including innovations and up and cross sells for clients.
- Work towards client targets and goals within media campaigns.
- Continuously increasing knowledge of media channels, particularly SEO and keeping up to date with the marketplace and industry and integrating these developments into client campaigns.
- Working collaboratively with other parts of the business including wider Media, Professional and Client Services, Strategy, Data, Creative, and always putting the client at the heart of what we do.
- Effectively manage client communications.
Qualifications
- Prior experience in SEO, preferably within an agency environment.
- Experience working directly with clients as a lead contact on accounts.
- Experience devising and delivering SEO strategies.
- Experience pitching, upselling and writing proposals.
- Some knowledge of cross-digital campaigns, in particular PPC.
- Experience in using enterprise SEO platforms such as (SEMrush, Ahrefs, BrightEdge, Searchmetrics, etc.) and other common SEO tools such as Screaming Frog.
- Hands on experience with Google Analytics.
- Understanding of the impact of AI on the search landscape.
- Strong Excel skills.
- Ability to manage relationships with tact and diplomacy.
- Strong written and verbal communication skills.
Benefits
- Pension.
- Life Assurance.
- Private Medical cover.
- Reflection Days.
- Shared Parental Leave.
Senior SEO Manager employer: Digitas UK
At Digitas, we pride ourselves on being an inclusive and forward-thinking employer, offering Senior SEO Managers the opportunity to lead innovative campaigns in a collaborative environment. Our commitment to employee growth is reflected in our comprehensive benefits package, including private medical cover and reflection days, ensuring a healthy work-life balance while fostering professional development. Join us in a dynamic location where your expertise in SEO can thrive, and be part of a team that values creativity, knowledge sharing, and the integration of cutting-edge strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digitas UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digitas UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digitas UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digitas UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digitas UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digitas UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digitas UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digitas UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digitas UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digitas UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
