Senior Copywriter

At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

We’re looking for a Senior Creative Copywriter with experience in direct response advertising to help us create smart, engaging, acquisition-focused work. You’ll be working on one of the UK’s oldest brands, now freshly reimagined with one of the most exciting rebrands in its category. You’ll join a small, tight-knit team, people who care deeply about craft but are equally driven by results.

Responsibilities:

• Develop creative ideas and compelling copy for conversion-focused advertising across multiple platforms.
• Create acquisition-led campaigns designed to capture attention and drive action.
• Work closely with project managers, strategists, designers, and artworkers to ensure work stays on brief and on schedule.
• Stay informed on social media trends and broader cultural shifts that could influence creative output.
• Use AI tools as part of your creative workflow to enhance ideation, production, and performance.
• Help shape this workstream into a best-practice example of how AI and automation can support conversion marketing—without sacrificing originality or creativity.

Qualifications:

• Experience in direct response advertising across multiple platforms, particularly digital and social media.
• A strong interest in acquisition-focused marketing and how conversion best practice continues to evolve.
• An understanding of full-funnel advertising and the role conversion plays within it.
• A working knowledge of design principles for social and digital formats (safe zones, character counts, platform constraints).
• Familiarity with platform best practices (e.g., Meta’s Creative Similarity Score).
• Curiosity about algorithm and platform updates, and how they shape creative work.
• Experience collaborating with content creators and influencers.

Additional Information:

Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.