At a Glance
- Tasks: Analyse media campaign data to provide insights and recommendations for clients.
- Company: Join Digitas, a forward-thinking company that values diversity and innovation.
- Benefits: Enjoy a competitive benefits package including pension, medical cover, and reflection days.
- Other info: Be part of an inclusive culture that values empathy and collaboration.
- Why this job: Make an impact by turning data into actionable insights that help brands grow.
- Qualifications: Experience in data analysis, especially in media or marketing, is essential.
The predicted salary is between 31500 - 38500 £ per year.
Media Data Analyst
We are hiring a Media Data Analyst to join the Data & Analytics team at Digitas.
In this role, you’ll help turn media campaign data into clear insight, stronger decisions and measurable value for clients.
You’ll work across media performance, reporting, experimentation and automation, with the opportunity to explore how AI and measurement approaches can improve the way teams plan, optimise and tell stories with data.
This is a great opportunity for someone who enjoys connecting technical detail with practical recommendations that help brands grow.
Responsibilities
- Analyse campaign performance across media platforms, helping teams understand what is working, where performance can improve and how activity is tracking against key KPIs.
- Turn data into useful insight by identifying trends, audience behaviours, optimisation opportunities and the reasons behind performance changes.
- Support measurement thinking across areas such as MMM, MTA and incrementality, helping shape how planning, buying and reporting are evaluated.
- Build and improve reporting outputs, including Power BI dashboards and regional reporting, so internal teams and clients can make decisions with confidence.
- Use automation to make data processes more reliable and efficient, including extraction, transformation and reporting workflows.
- Translate analysis into clear recommendations for media planning, campaign optimisation, targeting and budget decisions.
- Collaborate with planners, strategists, account teams and clients to define measurement frameworks, collect the right data and shape compelling data narratives.
Qualifications
- Experience in a data analysis role, ideally connected to media, advertising, marketing or campaign performance.
- A good understanding of media terminology and performance metrics, such as CTR, conversion rate, viewability, attribution, paid search, paid social, display, video or CTV.
- Confidence working with measurement approaches such as MMM, MTA or incrementality, and an ability to adapt frameworks for different client needs.
- Practical technical skills for data extraction, manipulation and automation, with Python experience particularly useful.
- Experience using data visualisation or reporting tools such as Power BI, Tableau, Looker Studio or similar platforms.
- Curiosity about media analytics, AI and new ways to improve insight, automation and decision-making.
- Clear communication skills, with the ability to explain technical findings in an accessible way and create data stories that support action.
Benefits
Digitas offers a wide range of benefits to support our employees.
Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
You’ll also have access to a range of additional initiatives.
Equal Opportunity Employer
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Digitas we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.
We’ll work with you to ensure the process works for you.
Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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Media Data Analyst employer: Digitas UK
At Digitas, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As part of the renowned Publicis Groupe, we offer exceptional growth opportunities in the fast-paced world of digital marketing, particularly for our Data Management Executives working with prestigious global clients. With a comprehensive benefits package that includes Pension, Life Assurance, and innovative policies like Reflection Days, we ensure our team members feel valued and supported in their professional journey.
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We think this is how you could land Media Data Analyst
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Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Digitas UK.
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We think you need these skills to ace Media Data Analyst
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Craft a Tailored Cover Letter:For a full-time role at Digitas UK, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
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How to prepare for a job interview at Digitas UK
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Digitas UK!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
