Freelance Planning Director

Planning Director – MUST HAVE MEDIA AGENCY EXP Start – ASAP Duration – 1 month (rolling) Rate – £400/day OUTSIDE IR35 Responsibilities • Client Relationship Management o Overseeing all outputs from yourself and your direct reports. o Act as the primary point of contact between the agency and clients, ensuring a high level of client satisfaction. o Consistently meet or exceed client expectations (e.g. by receiving follow-on work). o An excellent presenter, able to communicate effectively with senior clients with gravitas. o Create the conditions for brilliant work and champion that work externally to ensure outstanding client service. • Strategic Planning o Lead and execute cross channel media recommendations end to end, be it annual planning or bespoke planning projects that ladder up to Global strategy as set by business. o Challenge and interrogate client briefs to ensure clear direction for team. o Be able to develop and have a POV on managing the portfolio across various briefs and ensure a fully integrated approach. o Ensuring that it is fuelled by insights and data that tells a clear story. Pulling in cross-team and senior support as and when required. o Ensuring every document is ruthlessly quality controlled for excellence and is delivered on time. • Campaign Execution/Reporting o Oversee the implementation of integrated marketing campaigns, ensuring they align with the strategic objectives and meet client expectations. o Ensure timelines and deliverable deadlines are being adhered to by channel specialist teams. o Monitor and analyse campaign performance, working with relevant teams to gain Insights, making data-driven recommendations for optimization. • Team Leadership o Responsible for the management, coaching and development for the Planning Manager and Planning Executive (where applicable). o Overseeing their work and managing reporting requirements, quality controlling output and ensuring actionable insight is delivered. o Foster a collaborative and creative work environment, promoting the exchange of ideas and best practices. • Finance Management o Ensure the profitability of the account by managing all financial aspects are accurate and delivered on-time (e.g., reconciliations, payments, billings, financial tracking). • Business Development o Build a deep understanding and be well versed of the client categories, competition and client’s business in relevant markets in order to understand the challenges and opportunities they face. o Maintain good relations with external agencies, internal teams & media owners to understand what services and products exist that could help deliver our client’s business KPIs. o Working with the Business Director/GMD to look for opportunities for driving revenue growth. Skills & Experience • Proven experience in a client service / media planning role at manager level, gaining a solid understanding of the principles of marketing and advertising. • A thorough understanding of all media touchpoints and have the ability to define the tasks for media and content, develop channel roles and investment priorities based around tasks. • Able to create a good, well thought through deck which requires minimal input from colleagues to make it ‘client ready’. • You bring an in-depth knowledge and application of core media tools including AdDynamix, TGI, YouGov & MediaExplorer. • Experience in managing and presenting to senior marketing clients. • Have proven experience at maintaining and exceeding client objectives and measurement KPIs. • Strong written and verbal communication skills and ability to articulate the complex in a clear and concise manner. • A passion for all things digital combined with a drive to stay up to date on the latest industry trends and news. • Demonstrated ability to work under pressure, meet deadlines and deliver results. • A belief in open, candid, and honest communication at all times, both internally and with clients. • Proven experience of managing a team of 2 or more. • People management skills, a desire to lead and nurture teams. Looking to ensure your team are empowered to grow and progress. • Helps foster a safe, collaborative and friendly working environment where people can be authentic and deliver their best work