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- Tasks: Lead audience strategies and deliver data-driven insights for clients.
- Company: Join Digitas, a leader in global marketing, making positive impacts through innovative connections.
- Benefits: Enjoy remote work options, wellness days, and family-friendly policies.
- Why this job: Be at the forefront of audience-first marketing, enhancing media performance and customer engagement.
- Qualifications: Must be media fluent with expertise in audience strategy and data activation tools.
- Other info: Hybrid working model with additional perks like birthday leave and agency discounts.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
In this role, you will play a crucial part in driving client relationships and delivering data-led insights for a new client. You’ll be at the forefront of audience-first activation, leading the journey from insight to activation and measurement of audiences. This directly supports our mission to place audience-centric marketing at the core of everything we do to enhance media performance, improve customer engagement, and increase revenue.
Responsibilities
- Develop and execute comprehensive audience strategies, including segmentation, targeting, and personalisation.
- Monitor campaign performance metrics and optimise strategies using data-driven insights.
- Partner with other Publicis agencies to integrate enriched data into audience workflows for high-quality insights and activation.
- Drive forward audience strategy using capabilities such as Data Clean Rooms, CDPs, and DMPs.
- Lead audience enrichment by identifying data gaps and implementing solutions.
- Collaborate with analytics, marketing, and product teams to align strategies with business goals.
- Support post-campaign analysis and QBRs, focusing on impact and insights.
- Proactively identify and lead analysis on key topics to generate new actionable insight.
- Contribute to test and learn activities, providing strategic recommendations.
Qualifications
- Must be media fluent with a strong understanding of audience strategy and 1st party data activation.
- Expertise in Data Clean Rooms, CDP, GA4, and Adobe Analytics is essential.
- Ability to drive holistic strategies across creative and media.
- Proficiency in audience and market insights (GWI & TGI) is required; experience with Epsilon is a bonus.
- Experience in audience strategy across all marketing channels, both paid and owned.
- Excellent communication skills with the ability to build trusting relationships and lead multiple projects independently.
- Familiarity with BI tools (Looker, PowerBI) is a bonus.
Additional information
Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Analytics Associate Director employer: Digitas UK
Contact Detail:
Digitas UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Associate Director
✨Tip Number 1
Familiarise yourself with the latest trends in audience strategy and data activation. Understanding how Data Clean Rooms, CDPs, and DMPs work will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the analytics and marketing fields. Engaging with industry experts can provide insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data-driven insights to optimise campaigns. Being able to articulate your past successes will demonstrate your capability to drive results in this role.
✨Tip Number 4
Research Digitas and its client portfolio thoroughly. Understanding their mission and values will help you align your answers with what they are looking for, showcasing your genuine interest in the company.
We think you need these skills to ace Analytics Associate Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Analytics Associate Director position. Tailor your application to highlight how your skills and experiences align with their needs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with audience strategy, data activation, and any relevant tools like Data Clean Rooms or Adobe Analytics. Use specific examples to demonstrate your expertise.
Showcase Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects your ability to build relationships and lead projects. Consider including examples of successful collaborations or presentations you've led.
Personalise Your Application: Address your cover letter to the hiring manager if possible, and express your enthusiasm for Digitas and their mission. Mention how you can contribute to their goals and why you're excited about the opportunity.
How to prepare for a job interview at Digitas UK
✨Understand Audience Strategy
Make sure you have a solid grasp of audience strategy and 1st party data activation. Be prepared to discuss how you've successfully implemented these strategies in past roles, as this will be crucial for the Associate Director position.
✨Showcase Data Proficiency
Familiarise yourself with tools like Data Clean Rooms, CDPs, GA4, and Adobe Analytics. During the interview, highlight your experience with these tools and how you've used them to drive insights and optimise campaigns.
✨Demonstrate Communication Skills
Since building trusting relationships is key, practice articulating your thoughts clearly and confidently. Prepare examples of how you've effectively communicated complex data insights to non-technical stakeholders.
✨Prepare for Collaborative Scenarios
Expect questions about collaboration with other teams. Think of instances where you've partnered with analytics, marketing, or product teams to align strategies and achieve business goals, and be ready to share those experiences.
