At a Glance
- Tasks: Lead creative, data-driven engagement strategies for healthcare brands.
- Company: Join a dynamic agency that champions inclusivity and innovation.
- Benefits: Enjoy a competitive benefits package, including pension and private medical cover.
- Other info: Collaborate with a talented team and grow your career in a supportive environment.
- Why this job: Make a real impact in the healthcare sector with your strategic insights.
- Qualifications: Proven experience in engagement strategy and data-driven marketing.
The predicted salary is between 60000 - 80000 £ per year.
As a Senior Engagement Strategist, you will play a leading role in delivering our vision of digital-first work that is highly creative and driven by data. You will advocate for an audience-first approach in all you do. Most of your time will be spent working with existing and potential clients on project work but there will be time for new business pitches, workshop facilitation and contributing to agency culture. You will lead engagement projects, supported by other members of our talented strategy team.
You will work with clients to identify and realise growth opportunities, gather insights and use these to plan strategies on a range of platforms and channels including: email, web, social (paid and owned), DOLs and influencers, paid media (HCP and consumer).
Responsibilities- Develop engagement and PESO channel strategies which help healthcare brands achieve business objectives.
- Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans.
- Simplify and synthesise the complex into clear, actionable insights and strategic deliverables.
- Distil customer research and data into personas, journeys, adoption ladders, and other frameworks and tools.
- Unlock the insights that block desired outcomes at any stage of the journey and develop the strategic messaging recommendations to address these.
- Understand and plan for the distinct role of communications channels within a brand strategy, as well as how to connect those channels together around the needs of specific audiences.
- Leverage and appropriately apply in-depth knowledge of a range of quant and qual research techniques.
- Develop test-and-learn plans and pilots to run in-market, using messages and creative to build an evolving understanding of our customers' preferences based on analysis of behaviours.
- Use your understanding of data and tech platforms, data strategy, and measurement planning to inform engagement strategies.
- Define the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts.
- Be a champion for the use of AI to improve the quality and effectiveness of our engagement strategy work, and the wider work of the agency.
- Act as the strategic lead across key projects and accounts; on larger agency accounts work under the leadership of Strategy Directors.
- Guide and lead more junior strategists to contribute to key workstreams and deliverables.
- Proven experience in engagement strategy and skilled in unpacking complex business challenges, discerning insights, and shaping plans that drive business results.
- Experience developing PESO strategies with data-driven segments, personalised journeys, test-and-learn calendars, and marketing automation.
- Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans.
- Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results.
- Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc. in shaping and delivering connected, personalised omnichannel strategies.
- Experience with modular content strategy and experience planning.
- Experienced in insight analysis across a wide range of inputs.
- Proven experience in workshop facilitation and co-creation sessions to develop both strategic deliverables and creative ideas.
- Healthcare/pharma experience is desirable.
Digitas Health offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
Publicis Groupe works primarily from the office or our clients' office four days per week. We are an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Senior Engagement Strategist employer: Digitas Health LDN
At Digitas Health, we pride ourselves on being an exceptional employer that champions creativity and data-driven strategies in the healthcare sector. Our inclusive work culture fosters collaboration and innovation, providing ample opportunities for professional growth and development. With a comprehensive benefits package, including enhanced parental leave and Reflection Days, we ensure our employees feel valued and supported while making a meaningful impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Engagement Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Engagement Strategist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills in interviews! Prepare to discuss specific projects where you've developed PESO strategies or used data to drive engagement. Bring examples that highlight your ability to simplify complex insights into actionable plans.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and expertise. Use our website to find roles that excite you, and tailor your approach to each company’s culture and mission.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role and keep you top of mind.
We think you need these skills to ace Senior Engagement Strategist
Some tips for your application 🫡
Show Your Passion for Engagement:When writing your application, let your enthusiasm for engagement strategy shine through. We want to see how you advocate for an audience-first approach and how your experience aligns with our vision of digital-first work.
Be Data-Driven:Highlight your experience with data and measurement strategies. We love candidates who can distil complex insights into actionable plans, so make sure to showcase your skills in leveraging data to drive business results.
Tailor Your Application:Make your application stand out by tailoring it to the specific role of Senior Engagement Strategist. Use the job description as a guide to emphasise your relevant experience and how you can contribute to our talented strategy team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Digitas Health LDN
✨Know Your PESO Strategies
Make sure you’re well-versed in PESO (Paid, Earned, Shared, Owned) strategies. Be ready to discuss how you've used data-driven segments and personalised journeys in your past roles. This will show that you understand the core of engagement strategy and can apply it effectively.
✨Showcase Your Data Savvy
Prepare to talk about your experience with data and measurement strategies. Highlight specific KPIs you've defined and how you've used analytics to inform your strategies. This will demonstrate your ability to leverage data for actionable insights.
✨Bring Examples of Complex Problem-Solving
Think of examples where you've unpacked complex business challenges and turned them into clear, actionable plans. Be ready to explain your thought process and the frameworks you used. This will illustrate your strategic thinking skills.
✨Emphasise Your Leadership Experience
As a Senior Engagement Strategist, you'll be guiding junior strategists. Share experiences where you've led projects or facilitated workshops. This will show your capability to mentor others and contribute to agency culture.
