At a Glance
- Tasks: Lead creative, data-driven engagement strategies for healthcare brands and collaborate with a talented team.
- Company: Join Digitas Health, a forward-thinking agency that values creativity and inclusivity.
- Benefits: Enjoy a competitive salary, private medical cover, and unique perks like Reflection Days.
- Other info: Embrace a culture of empathy and inclusivity, where your voice truly matters.
- Why this job: Make a real impact in the healthcare sector while working with cutting-edge technology and data.
- Qualifications: Experience in engagement strategy and a passion for data-driven insights are essential.
The predicted salary is between 60000 - 80000 £ per year.
As a Senior Engagement Strategist, you will play a leading role in delivering our vision of digital-first work that is highly creative and driven by data. You will advocate for an audience-first approach in all you do. Most of your time will be spent working with existing and potential clients on project work but there will be time for new business pitches, workshop facilitation and contributing to agency culture.
You will lead engagement projects, supported by other members of our talented (data, brand, engagement, media) strategy team. You will work with clients to identify and realise growth opportunities, gather insights and use these to plan strategies on a range of platforms and channels including: email, web, social (paid and owned), DOLs and influencers, paid media (HCP and consumer).
Responsibilities- Develop engagement and PESO channel strategies which help healthcare brands achieve business objectives.
- Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans.
- Simplify and synthesise the complex into clear, actionable insights and strategic deliverables.
- Distil customer research and data into personas, journeys, adoption ladders, and other frameworks and tools.
- Unlock the insights that block desired outcomes at any stage of the journey and develop the strategic messaging recommendations to address these.
- Understand and plan for the distinct role of communications channels within a brand strategy, as well as how to connect those channels together around the needs of specific audiences.
- Leverage and appropriately apply in-depth knowledge of a range of quant and qual research techniques.
- Develop test-and-learn plans and pilots to run in-market, using messages and creative to build an evolving understanding of our customers' preferences based on analysis of behaviours.
- Use your understanding of data and tech platforms, data strategy, and measurement planning to inform engagement strategies.
- Define the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts.
- Be a champion for the use of AI to improve the quality and effectiveness of our engagement strategy work, and the wider work of the agency.
- Act as the strategic lead across key projects and accounts; on larger agency accounts work under the leadership of Strategy Directors.
- Guide and lead more junior strategists to contribute to key workstreams and deliverables.
- Proven experience in engagement strategy and skilled in unpacking complex business challenges, discerning insights, and shaping plans that drive business results.
- Experience developing PESO strategies with data-driven segments, personalised journeys, test-and-learn calendars, and marketing automation.
- Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans.
- Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results.
- Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc. in shaping and delivering connected, personalised omnichannel strategies.
- Experience with modular content strategy and experience planning.
- Experienced in insight analysis across a wide range of inputs.
- Proven experience in workshop facilitation and co-creation sessions to develop both strategic deliverables and creative ideas.
- Healthcare/pharma experience is desirable.
Digitas Health offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
Publicis Groupe works primarily from the office or our clients' office four days per week. We are an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Senior Engagement Strategist in London employer: Digitas Health LDN
At Digitas Health, we pride ourselves on being an exceptional employer that champions creativity and data-driven strategies in the healthcare sector. Our inclusive work culture fosters collaboration and innovation, providing ample opportunities for professional growth and development, while our comprehensive benefits package ensures that our employees feel valued and supported. With a commitment to diversity and a focus on employee well-being, we create an environment where every team member can thrive and contribute meaningfully to impactful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Engagement Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your previous work and successes. This is your chance to demonstrate how you can drive engagement and deliver results.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how your experience can help them achieve their goals. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Engagement Strategist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Engagement Strategist role. Highlight your experience with PESO strategies and data-driven insights, as these are key to what we’re looking for.
Showcase Your Creativity:We love creativity! When you describe your past projects, focus on how you’ve used innovative approaches to solve complex challenges. This will help us see how you can contribute to our digital-first vision.
Be Data-Driven:Since this role is all about leveraging data, don’t shy away from sharing specific examples of how you've used data to inform your strategies. We want to know how you’ve turned insights into actionable plans!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Digitas Health LDN
✨Know Your PESO Strategies
Make sure you understand the PESO model (Paid, Earned, Shared, Owned) inside out. Be ready to discuss how you've applied these strategies in past roles, especially in healthcare or similar industries. Prepare examples that showcase your ability to develop data-driven segments and personalised journeys.
✨Showcase Your Data Savvy
As a Senior Engagement Strategist, you'll need to demonstrate your expertise in data and measurement strategies. Brush up on your knowledge of KPIs and how to define them. Be prepared to discuss specific tools and techniques you've used to analyse customer behaviour and inform engagement strategies.
✨Prepare for Workshop Facilitation
Since workshop facilitation is part of the role, think about your experience leading co-creation sessions. Have a few anecdotes ready that highlight your ability to guide discussions, draw insights from diverse inputs, and create actionable deliverables. This will show your potential employer that you can lead teams effectively.
✨Embrace AI in Your Strategy
The job description mentions being a champion for AI in engagement strategies. Familiarise yourself with how AI can enhance marketing efforts and be ready to discuss any relevant experiences. This could include using AI for customer insights or improving campaign effectiveness, which will demonstrate your forward-thinking approach.
