At a Glance
- Tasks: Lead digital strategies and drive creativity for innovative campaigns.
- Company: Join Weber Shandwick, a leading global communications agency.
- Benefits: Competitive salary, excellent benefits, and opportunities for growth.
- Other info: Collaborative environment with a focus on creativity and professional development.
- Why this job: Be at the forefront of digital innovation and make a real impact.
- Qualifications: Experience in digital strategy and strong client relationship skills.
The predicted salary is between 45000 - 55000 £ per year.
Overview
Weber Shandwick is seeking a smart, curious, and entrepreneurial Digital Strategist to join our Brussels office.
The role focuses on partnering with account team leaders and staff to generate and increase revenues from digital products and services through up-sell and cross-sell across the organization.
Responsibilities
- Lead digital new business initiatives and pitches in collaboration with senior management.
- Play an active role in the wider EMEA digital team.
- Develop a future-facing vision with the management team to grow digital and social media adoption across Weber Shandwick and its clients.
- Ensure the office is informed of new products and services through training, knowledge-sharing, and sales tools.
- Drive digital creativity and ideation for accounts, proposing integrated programs of communications including multimedia/visual storytelling.
- Lead all digital business development, digital strategy, and associated sales processes.
- Support commercial growth and expansion of WS Studio offerings in the Benelux.
- Support learning and development of account teams to enhance digital skills and expertise.
- Collaborate with Corporate and Public Affairs practices to develop digital strategies that mobilise stakeholders, engage employees, and protect client reputations.
- Partner with the creative team on winning integrated concepts.
- Develop digital offerings across the Brussels office client-base to be industry-leading.
- Work across Weber Shandwick’s client portfolio on integrated briefs and lead the digital element.
- Establish and maintain relationships with major social platforms and digital suppliers to deliver best-in-class services.
- Attend industry events to stay current with best practices and to generate leads and opportunities.
- Deliver a range of digital products and services including social listening, influencer mapping, digital audits, digital/social strategy, training, SEO/SEM, web/mobile/build, app build, social newsroom, content production, paid media, crisis management, and more.
Qualifications
- Leading digital practitioner with ability to advise and sell services to clients across communications and social disciplines.
- Proven track record of developing valuable content propositions and strong client relationships.
- Comfort with driving new business and sustaining year-over-year growth in digital/social spend.
- Passion for creativity, pace, and growth; creative digital problem-solver.
- Willingness to contribute to day-to-day work and to run programs end-to-end (digital strategy, website concepting/maintenance, analytics).
- Experience in developing and executing social media content, calendars, campaigns, and paid social.
- Engagement guidance for community managers and governance of social playbooks; ability to coordinate with local markets.
- Strong collaboration across teams to deliver integrated campaigns and digital initiatives.
- Digital capabilities and programs
- Digital strategy, social media management, analytics, and reporting (e. g., Google Analytics).
- Content creation including visuals, infographics, and multimedia assets.
- Web, blog, and app redesign concepting, scoping, and project management.
- Social listening, influencer mapping, and crisis management readiness.
- SEO/keywords guidance for global and local markets.
- Digital governance including hosting, domains, copyrights, and terms & conditions.
What We Offer
A competitive salary with excellent benefits aligned with experience.
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Digital Strategist employer: DigitalPharmaSummit
MeDirect Bank is an excellent employer that fosters a collaborative and innovative work culture, providing employees with the opportunity to grow their marketing skills in a dynamic banking environment. With a focus on professional development and a commitment to employee well-being, team members enjoy a supportive atmosphere where creativity is encouraged, and contributions are valued. Located in a vibrant city, employees benefit from a diverse community and access to various cultural and recreational activities.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DigitalPharmaSummit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DigitalPharmaSummit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DigitalPharmaSummit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DigitalPharmaSummit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DigitalPharmaSummit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DigitalPharmaSummit:Show us that you’ve done your homework! In your application, briefly mention what you admire about DigitalPharmaSummit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DigitalPharmaSummit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DigitalPharmaSummit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DigitalPharmaSummit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
