Product Marketing Lead in London

DG has scaled fast - product ambition, AI capability, an enviable customer base - but we don’t yet have a dedicated product marketing function to turn that ambition into market-ready decisions. We’re hiring our first Product Marketer to own positioning, narrative, launches, customer research, sales enablement and competitive intelligence end-to-end. You’ll build the function from a blank page, working directly with the CEO, CTO, and VP Marketing. You’ll spend real time with customers and translate what you learn into the decisions that shape what we build and how we win. This is one of the most consequential seats in the company. It’s also an excellent opportunity for someone who wants to shape how a category-defining AI business talks about itself at the moment it’s scaling.

Positioning & narrative

• Own DG’s core story end-to-end - the version sales pitches, the version the website tells, the version the CEO uses on stage.
• Define and narrow our customer segmentation, understand the buyer personas we sell to, and define the value proposition that drives pipeline and revenue.
• Develop our positioning and messaging, narrative, and product naming system that holds together as the platform expands.

Customer & market research

• Stand up structured customer discovery as a real function - workflow analysis, jobs-to-be-done, willingness-to-pay, segmentation.
• Set up the customer advisory motion. A repeatable cadence with the brands shaping DG’s direction, structured to inform the roadmap.
• Synthesise what we already hear into insight people can act on - turning customer proximity into structured understanding.
• Make sure the roadmap is actively informed by customer evidence, market signal and product instinct - in that order.

Product launches

• Own go-to-market for every meaningful launch - from positioning brief through to enablement, content, customer comms and a measurable launch moment.
• Move product marketing upstream of build. Customer framing, positioning and adoption ownership get decided before engineering ships, not after.
• Partner with Product on roadmap: what to bundle, what to name, how to position.
• Define and evolve the launch playbook so the process gets sharper and more repeatable over time.

Sales enablement

• Be the AE’s favourite person. Build the one-pagers, decks, talk tracks, demo scripts and objection handling our sellers actually reach for in deals.
• Map capability to buyer pain explicitly - so AEs aren’t stitching the story together live on calls.
• Sit on calls. Listen to losses. Find the moments where our story breaks down and fix them at the source.

Competitive intelligence

• Own how DG positions against competitive alternatives.
• Run teardowns, build battlecards, and turn win/loss into a discipline rather than a quarterly report.
• Be the in-house expert on where each competitor wins, where they don’t, and how to coach the field through it.

Requirements

• Senior product marketing experience in a high-growth B2B SaaS environment - you’ve owned outcomes, not just deliverables, and built things that didn’t exist before you arrived.
• Strong product instincts - you can sit in a roadmap discussion as an equal, and you think about who the product is for and what workflow it slots into before you think about how to talk about it.
• Customer-fluent - you’d rather be on a call with a Head of CX than in a brand workshop, and you know how to run discovery that actually changes what gets built.
• A writer first - you can take a messy product idea and turn it into a sentence a CCO will remember.
• Comfortable with AI and sceptical of AI hype - you understand what LLMs, agents and orchestration actually do, and can talk about it without resorting to clichés.
• Strong communicator with a clear point of view - you can influence stakeholders, make decisions and bring others on the journey.
• Operator energy - you build the things, you don't brief them out. In your first quarter, you'd expect to have personally written the positioning, shipped a launch, and stood up the first version of the launch playbook.
• You can point to specific things you wrote or built - a positioning doc, a launch, a category narrative.
• Comfortable shipping a rough v1 fast and iterating, rather than polishing in private for weeks.
• A can-do, agile attitude that thrives in a startup environment.

Preferred

• Experience launching products in a category that didn’t exist yet.
• Track record of standing up a product marketing function - process, artefacts and team - from a blank page.
• Hands-on experience running structured customer research or a customer advisory programme.
• Ecommerce, customer service, contact centre or retail tech experience - or you’ve sold to those buyers before.
• Comfort with data - you can read a pipeline report and form a view.

Benefits

• Start up culture.
• Competitive salary.
• Generous holiday.
• Quarterly team events / perks.
• Health & Wellness Stipend.
• Birthday day off.