Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Instagram growth and expand brand presence on LinkedIn and YouTube.
- Company: Join a dynamic digital agency focused on innovative social media strategies.
- Benefits: Flexible freelance role with opportunities for creative expression and growth.
- Why this job: Make an impact by crafting engaging content and driving community engagement.
- Qualifications: Experience in managing Instagram accounts and strong creative skills required.
- Other info: Stay ahead of trends and collaborate with a passionate team.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Hire Digital is seeking a Freelance Social Media Strategist to lead the client\’s Instagram channel and expand the brand\’s presence across LinkedIn and YouTube. You\’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.
Responsibilities
- Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness
- Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences
- Support and optimize LinkedIn and YouTube activity, ensuring cross-platform consistency
- Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates
- Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results
- Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships
- Stay on top of emerging social media trends, competitor activity, and platform innovations
- (Future) Support paid social campaigns across Instagram and other platforms when needed
Requirements
- Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused)
- Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience
- Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends
- Solid grasp of analytics, performance metrics, and growth tactics
- Preferably with experience with paid social campaigns (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads)
- Excellent communication skills and ability to work independently within a lean, entrepreneurial team
#J-18808-Ljbffr
Freelance Social Media Strategist employer: Digital
Contact Detail:
Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the lookout for freelance gigs. You never know who might have a lead or be looking for someone just like you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns, especially those that drove engagement and growth. This will give potential clients a taste of what you can do.
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on emerging social media trends. This knowledge will not only help you in interviews but also show clients that you're ahead of the game.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Don’t miss out on the chance to land your dream role by applying directly through us.
We think you need these skills to ace Freelance Social Media Strategist
Some tips for your application 🫡
Show Off Your Social Skills: When you're crafting your application, make sure to highlight your experience with Instagram and other platforms. We want to see how you've grown accounts and engaged audiences, so share specific examples that showcase your creative flair and strategic thinking.
Tailor Your Content: Just like you would for a social media post, tailor your application to fit the role. Use language from the job description and demonstrate how your skills align with what we're looking for. This shows us you understand the brand and the audience!
Data-Driven Insights Matter: We love numbers! Include any analytics or performance metrics that illustrate your success in previous roles. This will help us see how you can drive growth and engagement, just like we aim to do at StudySmarter.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for both of us!
How to prepare for a job interview at Digital
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in Instagram, LinkedIn, and YouTube. Familiarise yourself with the latest trends, features, and best practices for each platform. This will show that you’re not just a user but someone who understands how to leverage these channels for brand growth.
✨Showcase Your Creative Skills
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of posts, stories, and videos that have driven engagement. Be ready to discuss your creative process and how you tailor content for different audiences, especially in the UK and US.
✨Be Data-Driven
Familiarise yourself with analytics tools and be prepared to discuss how you’ve used data to inform your social media strategies. Bring examples of how you’ve tracked performance metrics and adjusted your approach based on insights. This will demonstrate your ability to drive organic growth effectively.
✨Engagement is Key
Think about how you can foster community engagement. Prepare some ideas on how to turn followers into advocates and how you would handle comments and messages. Showing that you understand the importance of building relationships will set you apart from other candidates.
