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- Tasks: Drive growth by creating new opportunities and closing complex deals with NHS organisations.
- Company: Join a market-leading automation and AI provider in the UK healthcare sector.
- Benefits: Competitive salary, remote work, international travel, and opportunities for learning and development.
- Other info: Dynamic role with a collaborative culture and excellent career growth potential.
- Why this job: Make a real impact on NHS transformation through innovative automation and AI solutions.
- Qualifications: 3-5 years of NHS sales experience and strong stakeholder management skills.
The predicted salary is between 180000 - 210000 £ per year.
As a Sales Director, New Business (UK Healthcare), you will drive growth by creating new opportunities, building a strong, qualified pipeline, and closing complex enterprise deals with NHS organisations. In this role, you will position our automation and AI solutions with senior stakeholders across the NHS and be responsible for acquiring new logos. Please note – this is primarily a remote (UK based) role, but regular travel to customer sites and in-person team events is expected. Occasional international travel within Europe may also be required.
What You Will Do
- Originate new opportunities: identify and engage NHS organisations including Trusts, ICBs, Cancer Alliances, and national bodies through cold outreach.
- Position automation use cases around productivity, CIP delivery, workforce optimisation, elective recovery, and pathway transformation.
- Develop strategic relationships at executive level: build strong relationships with C-level NHS stakeholders and Transformation/Programme Directors, focusing on how Digital Workforce can solve their biggest challenges through automation and AI.
- Progress early-stage engagements: drive already engaged leads into a qualified pipeline through warm outreach.
- Lead end‑to‑end sales cycles: take full ownership of end‑to‑end sales cycles from first engagement to contract signature. Identify customer needs, shape opportunities, secure funding, and close new logo sales.
- Work closely with the commercial team, who will support the identification and selection of use cases, build proposals, write business cases, and lead contract work.
- Create market presence: build credibility within the NHS ecosystem through networks, events, and referrals, and position Digital Workforce as the strategic automation and AI partner to the NHS.
- Build and maintain pipeline: generate a high-quality pipeline aligned to growth targets and take full ownership of forecasting, qualification, deal progression, and conversion.
What We Offer
- A chance to join a market‑leading, enterprise‑grade automation and AI provider with a strong growth trajectory.
- An opportunity to play a key role in the fast‑paced, high‑performing UK healthcare team at the core of the company’s strategy.
- The ability to drive meaningful transformation across the NHS through automation and AI.
- An international work environment and collaborative culture.
- Encouragement for learning and self‑development.
Qualifications and Criteria
- Minimum of 3–5 years of experience selling into the NHS (ideally 5+), with a proven track record of closing new logo sales.
- Ability to build pipeline independently and close complex multi‑stakeholder deals.
- Deep understanding of Trust structures, ICBs, and the NHS funding and priority landscape.
- A strong existing network across NHS Trusts, ICBs, and NHS Bodies.
- Experience in automation, AI, digital transformation, enterprise SaaS, or consulting services is highly valued.
- Strong commercial, negotiation, and stakeholder management skills.
- Autonomy, discipline, and ownership in managing sales cycles.
Compensation
OTE Range: £180k – £210k per annum.
Sales Director, New Business (UK Healthcare) employer: Digital Workforce
Contact Detail:
Digital Workforce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director, New Business (UK Healthcare)
✨Tip Number 1
Network like a pro! Get out there and connect with NHS professionals on LinkedIn or at industry events. Building relationships is key, so don’t be shy about reaching out to potential contacts.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge of automation and AI in healthcare. Whether it’s a blog post or a LinkedIn article, this can position you as a thought leader and attract attention from hiring managers.
✨Tip Number 3
Prepare for those interviews! Research the NHS organisations you’re targeting and understand their challenges. Tailor your pitch to show how you can help them with automation and AI solutions.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Sales Director, New Business (UK Healthcare)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Director in UK Healthcare. Highlight your experience with NHS organisations and any relevant achievements that showcase your ability to close complex deals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about automation and AI in healthcare, and how your skills align with our mission at StudySmarter. Be genuine and let your personality come through.
Showcase Your Network: Since building relationships is key in this role, mention your existing connections within the NHS. This will demonstrate your ability to engage with stakeholders and create opportunities right from the start.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Digital Workforce
✨Know Your NHS Landscape
Before the interview, brush up on your knowledge of the NHS structures, including Trusts and ICBs. Understanding their funding priorities and current challenges will help you position your automation and AI solutions effectively.
✨Showcase Your Network
Be ready to discuss your existing relationships within the NHS. Highlight how these connections can facilitate introductions and build credibility for the company’s offerings. This is crucial for a role that relies heavily on strategic relationships.
✨Prepare for Complex Sales Cycles
Since you'll be managing end-to-end sales cycles, come prepared with examples of how you've successfully navigated similar processes in the past. Discuss specific strategies you used to close multi-stakeholder deals and secure funding.
✨Demonstrate Your Value Proposition
Articulate clearly how your experience aligns with the company's goals in the healthcare sector. Be ready to explain how you can drive growth and transformation through automation and AI, focusing on real-world use cases that resonate with NHS stakeholders.