We're looking for a commercially minded Digital Marketing Manager / Account Manager to lead digital activity across a varied client portfolio, driving measurable growth through integrated marketing strategies.
Digital Marketing Account Manager
Role Overview
A client-facing role combining strategic leadership with hands‑on delivery across paid media, SEO and content. You’ll own campaign performance, guide strategic direction, and build strong client relationships while identifying opportunities for growth.
Key Responsibilities
- To develop and execute integrated digital strategies aligned with client goals; optimise for lead generation, conversions and ROI.
- Managing and scaling PPC campaigns across Google, Meta and LinkedIn; oversee targeting, testing, budget management and performance tracking.
- Supporting organic search strategies, conduct keyword/competitor research, and optimise content for evolving search behaviours including AI‑driven discovery.
- To act as strategic lead, present insights and recommendations, and proactively identify growth opportunities.
- Lead campaigns end‑to‑end, coordinating with internal teams to deliver high‑quality work on time and within budget.
- Analyse multi‑channel performance, produce insight‑led reports, and translate data into actionable improvements.
Skills & Experience
- 5+ years in digital marketing (agency or multi‑client preferred)
- Strong PPC experience across Google Ads, Meta and LinkedIn
- Solid understanding of paid/organic strategy, SEO and content
- Confident with data analysis and performance optimisation
- Excellent communication and client management skills
- Experience with GA4, WordPress, SEMrush
- Familiarity with CRM/automation platforms
- Exposure to multiple industries
- Understanding of emerging search and AI‑driven marketing
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Marketing Account Manager in St Albans employer: Digital Waffle
As a leading ecommerce retailer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development, we offer ample opportunities for growth and mentorship, particularly for those in project management roles. Located in Hereford, our hybrid working model allows for flexibility while ensuring collaboration with talented teams dedicated to delivering innovative technology solutions.
