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- Tasks: Own the SEO strategy and optimise content for maximum visibility and engagement.
- Company: Join a fast-growing, purpose-driven business in the leisure sector.
- Benefits: Competitive salary, flexible hybrid working, 25 days holiday, and free membership to attractions.
- Other info: Great opportunities for progression in a rapidly scaling business.
- Why this job: Make a real impact with your SEO skills in a supportive team culture.
- Qualifications: 2-3 years in SEO/content roles, strong copywriting, and proficiency in SEO tools.
The predicted salary is between 30000 - 40000 £ per year.
I’m working on behalf of a fast-growing, purpose-driven business in the UK leisure and family sector to find a talented Senior SEO & Content Specialist. If you thrive on combining data-led performance strategy with compelling storytelling, and want your work to make a real difference - this one’s for you.
The company is an industry leader in its space and is scaling rapidly across both its B2C and B2B offerings. With an ambitious marketing roadmap, this role is central to driving organic visibility, content performance, and membership growth.
About the Role:
As Senior SEO & Content Specialist, you’ll take full ownership of the organic search strategy — from optimising high-traffic landing pages and blog content, to shaping persuasive copy for membership products and campaigns.
You’ll be responsible for:
- SEO optimisation across listings, ticket pages, and blog content using best practice techniques
- Conducting keyword research, performance analysis, and competitor audits
- Monitoring performance via Google Search Console, GA4, and Semrush
- Leading copy strategy to drive VIP product conversion, engagement, and brand consistency
- Staying on top of SEO trends and turning insights into action across campaigns
- Collaborating with the wider marketing team to shape tone of voice and user journeys
What We’re Looking For:
- 2–3 years of experience in an SEO/content-focused role (agency or in-house)
- Strong copywriting skills and the ability to adapt tone across family and B2B audiences
- Proficient in tools like Google Search Console, GA4, Semrush or Ahrefs
- Commercial and data-driven mindset with a passion for testing and optimising
- Highly proactive, self-motivated, and collaborative in fast-moving environments
- Bonus if you’ve used Mailchimp or Monday.com
What’s on Offer:
- Competitive salary based on experience
- Flexible hybrid working
- 25 days holiday
- Free membership to the company’s core product (with access to top UK attractions)
- Regular opportunities to see your work directly impact business performance
- Supportive team culture and opportunities for progression in a scaling business
If you’re ready to step into a role where your SEO and content expertise will drive real growth — I’d love to hear from you.
Search Engine Optimization Specialist in Solihull employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Specialist in Solihull
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that SEO role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO projects and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss your strategies and how you've driven organic growth in past roles.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge over other candidates.
We think you need these skills to ace Search Engine Optimization Specialist in Solihull
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & Content Specialist role. Highlight your experience with SEO tools like Google Search Console and Semrush, and showcase any relevant projects that demonstrate your copywriting skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for SEO and content strategy, and don’t forget to mention how you can contribute to our ambitious marketing roadmap.
Showcase Your Data Skills: Since we’re looking for someone with a commercial and data-driven mindset, include examples of how you've used data to drive SEO performance in your previous roles. This will show us you can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Digital Waffle
✨Know Your SEO Tools
Familiarise yourself with tools like Google Search Console, GA4, and Semrush before the interview. Be ready to discuss how you've used these tools in your previous roles to optimise content and track performance.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that demonstrate your ability to adapt tone for different audiences. Highlight how your writing has driven engagement or conversions in past projects.
✨Stay Updated on SEO Trends
Research the latest SEO trends and be prepared to discuss how you would apply them in this role. Showing that you're proactive about staying informed will impress the interviewers.
✨Collaborate and Communicate
Think of examples where you've successfully collaborated with marketing teams. Be ready to explain how you can contribute to shaping the tone of voice and user journeys in a fast-paced environment.