At a Glance
- Tasks: Create engaging social media content and drive brand awareness across TikTok, Instagram, and LinkedIn.
- Company: Fast-growing B2B2C marketplace startup revolutionising food operations in corporate offices and universities.
- Benefits: Full-time role in London with ownership of brand storytelling and creative freedom.
- Other info: Ideal for self-starters wanting to thrive in a dynamic startup environment.
- Why this job: Be the first marketing hire and shape the brand's voice while making a real impact.
- Qualifications: Experience in social media creation, strong on-camera presence, and storytelling skills.
The predicted salary is between 29700 - 36300 £ per year.
A fast-growing B2B2C marketplace startup transforming how major UK corporate offices and universities run their on-site food operations is hiring a Social Media & Content Marketing Lead who can tell the brand story on and off camera. This is a first marketing hire with a blank page, direct line to the founders and real ownership across two pillars.
First, build the brand on social: own the story on TikTok, Instagram and LinkedIn, create behind-the-scenes content, and crucially get in front of the camera yourself. Second, drive on-site marketing: get students at places like King's College and LSE through the doors of the food market, get Lloyds employees downloading the app and ordering from the canteen, and turn each live site into a success story that unlocks the next one.
Location: London (near Oval tube), full-time onsite.
What you'll be doing:
- Build and own the brand's social presence across TikTok, Instagram and LinkedIn, treating each like the different channel it is.
- Create and star in short-form content: get on camera, tell the story, film and edit the day-to-day, and build real audience traction.
- Shape the brand voice, positioning and visual direction from scratch as the first marketing hire.
- Own the narrative that frames the business as a tech company inside a traditionally analogue industry.
- Launch each new site with a go-live plan covering staff and student comms, on-site presence and first-week momentum.
- Drive app downloads, footfall and repeat spend across live sites through a mix of online campaigns and in-person activity.
- Run site-specific channels: client intranets, internal newsletters, building screens, on-site signage, campus and workplace social groups.
- Adapt creative and marketing approach site by site (university, bank, coworking) while keeping brand consistency.
- Partner with each site's facilities, comms, student union or HR teams to embed the brand into how the building runs.
- Turn site wins into case studies that help close the next contract.
- Measure everything cleanly against brand reach on one side and site revenue on the other.
What you'll need:
- Proven experience owning social media as a creator-first function, with real audience growth or engagement you can point to.
- Genuine comfort being on camera: presenting, interviewing, filming, editing and shipping daily.
- Strong understanding of how TikTok, Instagram and LinkedIn each work and the ability to adapt tone and format for each.
- Strong writer who can tell a story clearly, with no jargon or filler.
- Comfortable being on the ground at live sites, talking to real users and fixing what's not working that week.
- Startup pace: a self-starter who moves fast, measures outcomes and avoids vanity metrics.
- Commercially aware, with instincts across both brand and funnel.
Nice to have:
- Prior experience at an early-stage startup, ideally in B2B tech, marketplace or SaaS.
- Background telling a hard-to-explain story or repositioning a traditional business as a tech one.
- Exposure to food, hospitality or procurement adjacent industries.
This role would suit a creator-marketer who wants a blank page, a camera in their hand, real ownership of brand from day one and the ability to see their work show up in both audience growth and real site revenue.
Social Media Content Creator employer: Digital Waffle
As a leading ecommerce retailer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development, we offer ample opportunities for growth and mentorship, particularly for those in project management roles. Located in Hereford, our hybrid working model allows for flexibility while ensuring collaboration with talented teams dedicated to delivering innovative technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Creator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Waffle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Waffle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Waffle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Waffle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Content Creator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Waffle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Waffle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Waffle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Waffle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Waffle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Waffle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
