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- Tasks: Develop and execute CRM strategies to enhance customer experience for clients.
- Company: Join a rapidly expanding marketing agency with a focus on innovation.
- Benefits: Competitive salary up to £65,000, hybrid work model, and professional growth opportunities.
- Why this job: Make a real impact by shaping client strategies and enhancing customer relationships.
- Qualifications: Experience in CRM strategy, data analysis, and multi-channel communications.
- Other info: Dynamic role with opportunities to pitch and secure new projects.
The predicted salary is between 43200 - 78000 £ per year.
Senior Manager Customer Relationship Management
This role is with Digital Waffle. Compensation details will be discussed with your recruiter based on skills and experience.
Overview
Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned CRM Manager. As a CRM Manager you will be instrumental in delivering and expanding Customer Experience services for clients. You will ensure that client strategies are executed to the highest standard with a focus on CRM and CX.
Responsibilities
- Develop CRM strategies for clients by analysing customer, campaign, and channel data to identify opportunities that shape and enhance overall strategy.
- Apply a highly analytical, KPI-driven approach to inform decision-making and uncover opportunities.
- Design and execute retention strategies to maximise customer lifetime value, utilising multi-touch, multi-channel communications (email, push notifications, in-app messaging, SMS, and on-site messaging).
- Build and implement multi-dimensional customer segmentation to reduce churn and tailor communications.
- Audit and optimise CRM platforms such as Mailchimp, HubSpot, Salesforce, Klaviyo, Emarsys, and Dotdigital.
- Develop automation and testing strategies to boost conversion rates and engagement.
- Ensure GDPR compliance and provide guidance for implementing customer data processes that align with best practices.
- Pitch and secure work, contributing as a CRM expert on pitch teams.
Salary – Up to £65,000. Location – London (hybrid).
Qualifications
- Strategic Thinking & Insights – Ability to develop CRM strategies by analysing data to shape client strategy.
- Analytical Thinking – KPI-driven decision making.
- Retention & Segmentation – Experience designing retention programs and multi-channel communications with segmentation to reduce churn.
- Software Proficiency – Experience with CRM tools and platforms mentioned above.
- Data Protection – Knowledge of GDPR compliance and data governance.
- Pitching – Experience contributing on pitch teams.
To apply, please follow the provided links. Note: due to high application volume, only suitable candidates will be contacted.
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Senior Manager Customer Relationship Management employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Customer Relationship Management
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Manager CRM role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; demonstrate your understanding of their needs and how you can elevate their customer experience.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past experiences with CRM tools and how you've successfully implemented strategies that drove results. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Manager Customer Relationship Management
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your CRM strategies, analytical thinking, and any relevant software proficiency to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain how your experience aligns with the role and why you're passionate about customer relationship management. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved customer retention or engagement in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Digital Waffle
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Mailchimp and Salesforce. Be ready to discuss your experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical thinking by discussing specific examples where you've used data to inform your CRM strategies. Bring along any relevant KPIs or metrics that highlight your success in previous roles.
✨Understand GDPR Compliance
Brush up on GDPR regulations and be prepared to talk about how you’ve ensured compliance in past projects. This shows that you not only understand the importance of data protection but can also implement best practices.
✨Pitch Like a Pro
Since pitching is part of the role, practice presenting your ideas clearly and confidently. Think of a few strategies you could propose for potential clients and be ready to discuss how you would tailor them to meet specific needs.