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- Tasks: Lead CRM strategies and enhance customer experiences for exciting clients.
- Company: Join a rapidly growing marketing agency with a dynamic culture.
- Benefits: Competitive salary up to £65,000, hybrid work, and career growth.
- Why this job: Make a real impact in customer relationship management and strategy.
- Qualifications: Experience in CRM, strategic thinking, and data analysis required.
- Other info: Opportunity to work with top brands and develop innovative retention strategies.
The predicted salary is between 42000 - 78000 £ per year.
Senior Manager Customer Relationship Management
This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Digital Waffle
Overview
Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned CRM Manager. As a CRM Manager you will be instrumental in delivering and expanding our Customer Experience services for clients. Passionate about CRM and all aspects of CX, you will ensure that client strategies are executed to the highest standard.
Salary – Up to £65,000
Location – London (hybrid)
Requirements
- Strategic Thinking & Insights – Develop CRM strategies for clients by analysing customer, campaign, and channel data to identify opportunities that shape and enhance overall strategy.
- Analytical Thinking – Apply a highly analytical, KPI-driven approach to inform decision-making and uncover opportunities.
- Retention Strategy – Design and execute retention strategies to maximize customer lifetime value, utilising multi-touch, multi-channel communications, including email, push notifications, in-app messaging, SMS, and on-site messaging.
- Segmentation – Build and implement multi-dimensional customer segmentation to reduce churn, deliver personalised experiences, and tailor communications.
- Software Proficiency – Skilled in auditing and optimising CRM platforms such as Mailchimp, HubSpot, Salesforce, Klaviyo, Emarsys, and Dotdigital.
- Testing & Optimisation – Develop automation and testing strategies to boost conversion rates and engagement.
- Data Protection – Knowledgeable in GDPR compliance, providing guidance for implementation and ensuring customer data processes align with best practices.
- Pitching – Experienced in pitching and securing work, contributing as a CRM expert on pitch teams.
To apply, please follow the links.
Please note, due to the volume of applicants we receive, we can only respond to those deemed suitable for the job.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Advertising Services and Marketing Services
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Senior Manager Customer Relationship Management employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Customer Relationship Management
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and CRM space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past CRM strategies and successes. Use data and results to back up your claims. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM practices. Think about how you can improve their customer experience and come ready with ideas. This shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Senior Manager Customer Relationship Management
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM expertise and any relevant achievements that showcase your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about CRM and customer experience. Share specific examples of how you've successfully implemented retention strategies or optimised CRM platforms in the past.
Showcase Your Analytical Skills: Since this role requires a KPI-driven approach, include metrics and data from your previous roles that demonstrate your ability to analyse customer behaviour and improve retention rates. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Digital Waffle
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Mailchimp and Salesforce. Familiarise yourself with their features and how they can enhance customer experience. This will show your potential employer that you’re not just a user, but someone who can leverage these tools strategically.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions. Bring along metrics or case studies that highlight your analytical thinking and how it led to successful retention strategies. This will demonstrate your KPI-driven approach and strategic mindset.
✨Tailor Your Retention Strategies
Think about how you would design retention strategies for different types of customers. Be ready to share ideas on multi-channel communications and how you would personalise experiences. This shows that you understand the importance of customer segmentation and can apply it effectively.
✨Brush Up on GDPR Knowledge
Since data protection is crucial, be prepared to discuss GDPR compliance and how it impacts CRM strategies. Show that you’re knowledgeable about best practices in handling customer data, which will reassure them that you can manage this aspect responsibly.
