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- Tasks: Lead analysis for client accounts, translating data into performance updates and insights.
- Company: Join an award-winning digital marketing agency with ambitious growth plans.
- Benefits: Enjoy hybrid work options and a competitive salary of £55,000 - £60,000.
- Why this job: Be part of a creative team driving impactful data-driven decisions in a dynamic environment.
- Qualifications: 4+ years in a similar role, experience with BigQuery and SQL, and a passion for data analysis.
- Other info: Apply with your CV and hear back within 24 hours if you're a good match.
The predicted salary is between 47000 - 63000 £ per year.
Location: London - City of London / Hybrid 2 days a week
Salary: £55,000 - £60,000
A fantastic opportunity has come up to join an exciting and creative Digital Agency, as they continue to grow and build out all areas of their teams due to lots of success, with them also having even more ambitious plans for 2025 and beyond. This award-winning digital marketing agency is on the lookout for a senior insights analyst to help with the following:
Responsibilities:
- Be the lead analyst and point of contact across a selection of client accounts, understanding their requirements and translating to succinct performance updates and value reports.
- Using historical data to forecast and map client targets to quarterly, monthly and daily target sets, with detailed breakdowns by channel.
- Hold company teams and clients accountable to the targets that are set, ensuring accurate data is available to monitor performance and enact change wherever necessary.
- Analyse performance marketing data and identify actionable insights that drive growth and continuous improvements.
- Build Google Looker Studio dashboards to surface key data points for clients using existing templates and building custom data sets/layouts as required.
- Support the Head of Data with creating and implementing new tracking strategies for clients to ensure all digital touch points are tracked effectively and efficiently.
- Audit client Google Analytics accounts and implement updates and enhancements to create bespoke, best practice implementations.
- Innovate and enhance our client offering with the deployment of data warehousing through BigQuery ensuring appropriate restrictions are in place and excellent foundations for future usage.
Experience Required:
- 4+ years of experience in a similar role
- Experience using BigQuery, SQL
- A passion for analysing data and a natural curiosity
- Exposure to paid media activity and understanding of the key metrics and ability to identify insights
- Understanding of SEO and common tools (Accuranker, Google Search Console)
- Ability to process large amounts of data and provide actionable insights
Applying:
If you like the sound of this opportunity and wish to be considered, you can apply by forwarding an up-to-date version of your CV, and someone will get back to you within 24 hours if we feel you are a potentially suitable and good match.
Senior Insights Analyst employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insights Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, like BigQuery and Google Looker Studio. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences in detail, especially how you've used data to drive insights and improvements. Be ready to share specific examples that demonstrate your analytical skills and how they contributed to client success.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and performance analytics. Being able to discuss recent developments or case studies in the industry can show your passion and commitment to the field during your conversations with us.
✨Tip Number 4
Network with professionals in the digital marketing space, particularly those who work with data analytics. Engaging in discussions or attending relevant events can provide insights into the role and may even lead to referrals.
We think you need these skills to ace Senior Insights Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience, especially in data analysis, BigQuery, and SQL. Use specific examples from your past roles that demonstrate your ability to analyse performance marketing data and provide actionable insights.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and your curiosity. Mention how your skills align with the responsibilities listed in the job description, particularly your experience with Google Looker Studio and SEO tools.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements that illustrate your impact in previous roles. For example, mention how your insights led to improved client performance or how you successfully implemented new tracking strategies.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that involves analysing data.
How to prepare for a job interview at Digital Waffle
✨Showcase Your Analytical Skills
As a Senior Insights Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to drive insights and improvements in previous roles. Highlight any tools or methodologies you used, especially BigQuery and SQL.
✨Understand the Client's Needs
Demonstrate your understanding of client requirements by discussing how you would approach translating their needs into actionable performance updates. This shows that you can be the lead analyst and point of contact they are looking for.
✨Prepare for Technical Questions
Expect questions related to Google Analytics, SEO tools, and performance marketing metrics. Brush up on your knowledge of these areas and be ready to explain how you've applied them in your past work.
✨Be Ready to Discuss Innovation
The agency is looking for someone who can innovate and enhance their offerings. Think about how you've implemented new tracking strategies or improved data processes in the past, and be ready to share those experiences.
