At a Glance
- Tasks: Lead exciting PR campaigns for top consumer brands and mentor a dynamic team.
- Company: Join a growing, entrepreneurial PR agency in the heart of Soho.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for career progression.
- Other info: Collaborate with industry leaders and develop innovative campaigns in a supportive team.
- Why this job: Make a real impact in a creative environment while shaping the future of the agency.
- Qualifications: Strong PR experience with a passion for consumer brands and strategic thinking.
The predicted salary is between 55000 - 70000 £ per year.
A specialist consumer PR agency is hiring a
Associate Director to help lead the next phase of its growth.
Working with some of the UK’s best-known consumer, retail and lifestyle brands, you’ll take ownership of key client relationships, lead integrated PR campaigns and play an active role in developing both the team and the agency.
This is a genuine opportunity to join a growing entrepreneurial business where you’ll have significant influence, autonomy and progression.
Role
Associate Director
Location
- London (Soho), hybrid working - 3 days per week in the office
- What you’ll be doing
- Lead the strategic direction and delivery of integrated consumer PR campaigns across a portfolio of retail, consumer and lifestyle brands.
- Act as the senior point of contact for clients, providing strategic counsel while building long-term relationships.
- Manage campaign budgets, forecasting, account profitability and commercial performance.
- Develop creative campaign ideas that generate meaningful media coverage and commercial impact.
- Lead, mentor and develop junior members of the PR team, helping them grow their careers.
- Support new business activity through pitches, presentations and strategic input.
- Work closely with senior leadership to help shape agency growth and identify new opportunities.
- Collaborate with publishers, influencers and media partners to maximise campaign performance.
- What you’ll need
- Strong consumer PR agency experience, ideally across retail, consumer lifestyle or FMCG brands.
- Previous experience operating at Senior Account Manager, Account Director or
Associate Director level.
- Experience managing major client relationships and delivering strategic communications programmes.
- Excellent commercial awareness with confidence managing budgets, forecasting and account profitability.
- Strong Excel and spreadsheet skills, with experience managing campaign budgets and financial reporting.
- Experience leading, mentoring and developing PR teams.
- Excellent media relationships across consumer and retail publications.
- Experience delivering integrated campaigns across PR, content and social channels.
- Comfortable working within a small, entrepreneurial agency where everyone contributes.
- A genuine passion for consumer brands and a well-researched understanding of the agency and its clients.
- Experience working with publishers or affiliate marketing campaigns would be advantageous.
- Applicants from hospitality or trade PR backgrounds are unlikely to be suitable for this position.
- Nice to have
- Experience leading new business pitches and presentations.
- Understanding of affiliate marketing and the evolving consumer PR landscape.
- Experience delivering analytical campaign reporting and measuring ROI.
This role would suit an ambitious consumer PR professional who enjoys combining strategic thinking with hands-on delivery and wants to play a key role in the growth of a boutique agency working with leading consumer brands.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Digital Waffle. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Digital Waffle, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Digital Waffle inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Account Director
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Digital Waffle. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Digital Waffle.
How to prepare for a job interview at Digital Waffle
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
