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- Tasks: Drive go-to-market strategies and execute campaigns using cutting-edge AI tools.
- Company: Fast-growing AI and technology business with a focus on innovation.
- Benefits: Salary up to £60,000, fully remote work, and high ownership role.
- Other info: Join a dynamic team and work at the forefront of technology.
- Why this job: Make a real impact in AI-driven marketing and product growth.
- Qualifications: Experience in GTM or product marketing and proficiency with AI tools.
The predicted salary is between 60000 - 60000 £ per year.
A fast-growing AI and technology business is hiring a Lead Generation Specialist to drive go-to-market strategy and execution across a product-led environment. This is a hands-on role for someone who understands how to take products to market and is highly proficient with modern AI tools. The role places a strong emphasis on using Clay for data enrichment, segmentation and outreach workflows, alongside expert use of tools such as Claude, ChatGPT or Gemini.
Salary: Up to £60,000
Location: Fully remote, UK based
What you’ll be doing:
- Own go-to-market strategy across product launches and feature releases
- Use Clay to build, enrich and segment target audiences for campaigns
- Design and execute outbound and inbound GTM campaigns using AI-driven workflows
- Develop positioning, messaging and value propositions for different audiences
- Work closely with product, sales and leadership to align GTM plans with business goals
- Leverage AI tools such as Claude, ChatGPT or Gemini to scale content, research and campaign execution
- Analyse performance and continuously optimise campaigns and messaging
- Support content creation across web, social and sales enablement materials
What you’ll need:
- Strong experience in a GTM, product marketing or growth marketing role
- Hands-on experience using Clay for data workflows, enrichment or outreach
- Expert user of at least one of Claude, ChatGPT or Gemini
- Strong understanding of how to launch and scale digital or SaaS products
- Ability to translate technical products into clear, compelling messaging
- Experience working cross-functionally with product and commercial teams
- Strong analytical mindset with a data-driven approach
What’s on offer:
- Salary up to £60,000
- Fully remote working within the UK
- High ownership role with real impact on product growth
- Opportunity to work at the forefront of AI-driven marketing workflows
This role would suit someone who is already using AI tools daily, understands how to operationalise them within GTM workflows, and wants to take full ownership of how a product is brought to market.
Lead Generation Specialist in Reading employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or through professional groups. Don’t be shy; ask for informational interviews to learn more about their experiences and share your passion for lead generation.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise with AI tools like Clay, Claude, or ChatGPT. This will not only demonstrate your capabilities but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for those interviews! Research the company’s products and think about how you can contribute to their go-to-market strategy. Be ready to discuss how you would use data enrichment and segmentation to drive campaigns.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your hands-on experience with AI tools and your understanding of product marketing to stand out from the crowd.
We think you need these skills to ace Lead Generation Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Lead Generation Specialist role. Highlight your experience with AI tools like Clay, Claude, or ChatGPT, and showcase any relevant go-to-market strategies you've executed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about AI and how your skills align with our needs. Don’t forget to mention specific examples of your past successes in product marketing.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include any data-driven results from your previous campaigns. Numbers speak volumes, so let us know how you’ve optimised performance in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Digital Waffle
✨Know Your Tools Inside Out
Make sure you’re well-versed in Clay, Claude, ChatGPT, and Gemini. Be ready to discuss how you've used these tools in past roles, and think of specific examples where they helped you achieve your goals.
✨Showcase Your GTM Strategy Skills
Prepare to talk about your experience with go-to-market strategies. Have a few case studies or examples ready that highlight your ability to launch products successfully and how you’ve aligned campaigns with business objectives.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come prepared with metrics and results from previous campaigns. Discuss how you’ve used data to optimise performance and make informed decisions in your marketing efforts.
✨Communicate Clearly and Compellingly
Practice translating complex technical concepts into simple, engaging messaging. This is crucial for the role, so be ready to demonstrate your ability to craft clear value propositions tailored to different audiences.