At a Glance
- Tasks: Lead paid media strategy and optimise campaigns for luxury ecommerce brands.
- Company: Boutique marketing agency specialising in premium consumer clients.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creative strategies and client relationships.
- Why this job: Join a dynamic team and make a real impact on luxury brand success.
- Qualifications: 7+ years of paid media experience with strong ecommerce knowledge.
The predicted salary is between 60000 - 80000 £ per year.
My client is a boutique marketing agency specialising in luxury ecommerce brands and is seeking a Paid Media Director to lead strategy and performance across paid social and paid search channels for a portfolio of premium consumer clients.
The ideal candidate will have strong experience managing and scaling campaigns across Meta, Google, TikTok, and YouTube, with a deep understanding of ecommerce acquisition, attribution, and performance marketing KPIs. This person will oversee media strategy, budget allocation, campaign optimization, and client communication while working closely with creative and account management teams.
Responsibilities include:
- Leading paid social and paid search strategy across ecommerce accounts
- Managing and optimizing campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms
- Analyzing performance data to improve ROAS, CAC, and overall revenue growth
- Overseeing forecasting, reporting, and media planning
- Collaborating with internal teams to develop high-performing creative strategies
- Building strong client relationships and presenting actionable growth insights
Requirements:
- 7+ years of paid media experience within ecommerce or agency environments
- Deep understanding of ecommerce performance metrics and attribution
Performance Media Director employer: Digital Waffle
Join a dynamic boutique marketing agency that champions creativity and innovation in the luxury ecommerce sector. With a remote working model, you will enjoy a flexible work environment that fosters collaboration and personal growth, while being part of a passionate team dedicated to delivering exceptional results for premium clients. The agency prioritises employee development, offering opportunities for continuous learning and advancement in a supportive culture that values your expertise and insights.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Waffle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Waffle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Waffle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Waffle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Media Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Waffle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Waffle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Waffle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Waffle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Waffle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Waffle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
