A well-established global crowdfunding platform supporting creators across film, games, music, art, design and technology is hiring a Performance Marketing & Creator Success Lead to join the Performance team.
This is a hands-on role sitting inside the platform’s first new business line, focused on delivering strong ROAS for partnered creators across the major performance channels while being the primary point of contact for them day to day. You’ll own execution and analysis across Meta, Google, Reddit and TikTok, set the bar for how creators are supported, and feed real insight back into the team to shape how the service evolves.
Role: Performance Marketing & Creator Success Lead
Salary: Up to £55,000
Location: UK Fully remote (4-day week, Monday to Thursday, with ad hoc Friday coverage as needed)
What you’ll be doing:
- Own the execution and analysis of key performance marketing channels including Meta, Google, Reddit and TikTok
- Drive strategic initiatives alongside the GM, including longer‑term engineering work that improves scalability and performance
- Develop and implement acquisition strategies for partnered creators, building repeatable, high‑impact tactics aligned to prioritised categories
- Build strong relationships with ad platform sales reps and external agency partners to maximise performance outcomes
- Act as the primary point of contact for creators, delivering proactive, high‑touch support and setting the bar for creator service
- Drive operational excellence across your own tasks and outcomes, proposing and implementing scalable process improvements
- Cultivate trusted relationships with the most valuable creators, gathering feedback and turning it into actionable service improvements
- Support service pitches by collaborating with team members to articulate value propositions and drive adoption of offerings
What you’ll need:
- Proven track record delivering strong ROAS on crowdfunding campaigns, across multiple creative categories
- 3 to 4 years of professional experience managing high‑expectation clients, including pitching performance marketing services
- Hands‑on execution across paid channels: Meta, Google, Reddit and TikTok
- Strong data literacy, with the ability to interpret performance data and communicate it clearly
- High bar for communication: prompt, clear, industry-leading support for creators
- Collaborative operator who thrives in team discussions, planning and process design
- Genuine empathy for creators and the realities of bringing creative projects to life
- Comfortable spotting systemic issues, improving tooling and automation rather than firefighting
- Strong cross‑discipline collaboration habits
Nice to have:
- Direct experience running campaigns on well‑known crowdfunding platforms
- Background in a creator‑facing performance role at a platform, marketplace or creator economy business
- Exposure to Reddit Ads at scale, which fewer performance marketers have genuine depth on
This role would suit a performance marketer who enjoys the balance of running paid channels and being close to the creators behind the work, with the space of a 4-day week to do it properly.
Performance Marketing Manager employer: Digital Waffle
As a leading ecommerce retailer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development, we offer ample opportunities for growth and mentorship, particularly for those in project management roles. Located in Hereford, our hybrid working model allows for flexibility while ensuring collaboration with talented teams dedicated to delivering innovative technology solutions.
