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For Companies At a Glance
- Tasks: Lead digital marketing strategy, optimise client acquisition, and manage multi-channel campaigns.
- Company: Join a leading professional services firm focused on driving business growth through innovative marketing.
- Benefits: Enjoy a competitive salary of up to £100,000 plus benefits and a collaborative work environment.
- Why this job: Shape the marketing vision and influence senior leadership while making a tangible impact on business success.
- Qualifications: 8+ years in digital marketing with expertise in lead generation, analytics, and multi-channel campaign management.
- Other info: Position based in Guildford, requiring 4 days on-site per week.
The predicted salary is between 60000 - 84000 £ per year.
A leading professional services firm is seeking a Performance Marketing Manager to drive its digital marketing strategy, optimising client acquisition, retention, and engagement. This role will play a key part in shaping the marketing vision, influencing senior leadership, and ensuring marketing efforts translate into tangible business growth.
This is a high-impact position focused on paid media, SEO, CRO, and analytics, with the goal of maximising lead generation, brand visibility, and revenue growth. The Performance Marketing Director will oversee multi-channel campaigns, manage external partners, and build a high-performing marketing function that ensures long-term success.
Location: Guildford - 4 days per week on-site (minimum)
Salary: Up to £100,000 per annum + benefits
Key Responsibilities
- Strategic Leadership: Develop and implement a data-driven performance marketing strategy, aligning with business development, recruitment, and leadership goals.
- Paid Media Oversight: Manage search, social, display, and programmatic advertising, ensuring maximum ROI.
- SEO & CRO Management: Optimise digital presence, content marketing, and website conversions to drive inbound leads.
- Data & Analytics: Leverage attribution modelling and analytics tools to measure campaign effectiveness and refine strategies.
- Agency & Vendor Management: Oversee partnerships to ensure performance marketing objectives are met.
- A/B Testing & Optimisation: Run experiments to enhance messaging, creative, and audience targeting.
- Marketing Automation: Oversee CRM and automation tools (e.g., HubSpot, Marketo) to improve engagement and retention.
- Team Development: Build and lead a scalable marketing team, setting the foundation for long-term success over the next 5–10 years.
Who They’re Looking For
- Experienced performance marketing leader with a strong background in lead generation and conversion optimisation.
- 8+ years in digital marketing, demand generation, or performance strategy, ideally within professional services.
- Proven success managing multi-channel campaigns, balancing paid, organic, and conversion-based marketing efforts.
- Technical expertise in Google Analytics, Google Ads, LinkedIn Ads, SEO tools (e.g., SEMRush), and CRM platforms (Microsoft Dynamics preferred).
- Data-driven decision-maker, with strong analytical skills and experience in measuring marketing performance.
- Strategic mindset, able to align marketing efforts with overall business objectives.
If you deem yourself suitable, please do apply. We will review each applicant and if deemed suitable we will be in touch to discuss further.
Performance Marketing Director employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the professional services sector. Understanding current strategies and tools will help you speak confidently about how you can drive results for us.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in performance marketing roles. Engaging with them can provide insights into what we value in candidates and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. We love hearing about real-world applications of your skills, so be ready to showcase your achievements.
✨Tip Number 4
Brush up on your data analytics skills, particularly with tools like Google Analytics and CRM platforms. Being able to demonstrate your analytical prowess will set you apart as a candidate who can make data-driven decisions.
We think you need these skills to ace Performance Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly in lead generation and conversion optimisation. Use specific metrics to demonstrate your success in managing multi-channel campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your strategic mindset aligns with the company's goals. Mention your experience with tools like Google Analytics and CRM platforms, as well as your ability to drive business growth.
Showcase Relevant Experience: When detailing your work history, focus on roles where you led performance marketing initiatives. Highlight any achievements related to paid media oversight, SEO, and data analytics that would be relevant to the position.
Prepare for Potential Questions: Anticipate questions about your approach to developing data-driven marketing strategies and managing external partners. Be ready to discuss specific campaigns you've worked on and the results achieved.
How to prepare for a job interview at Digital Waffle
✨Showcase Your Strategic Mindset
Be prepared to discuss how you have developed and implemented data-driven marketing strategies in the past. Highlight specific examples where your strategic decisions led to measurable business growth.
✨Demonstrate Technical Expertise
Familiarise yourself with the tools mentioned in the job description, such as Google Analytics and SEO tools like SEMRush. Be ready to explain how you've used these tools to optimise campaigns and improve ROI.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to manage multi-channel campaigns and lead a team. Think of scenarios where you successfully balanced paid and organic efforts, and be ready to share your thought process.
✨Highlight Your Leadership Skills
Since this role involves building and leading a marketing team, prepare to discuss your leadership style. Share examples of how you've developed teams and fostered a high-performance culture in previous roles.
