A fast-growing ecommerce-focused digital agency is hiring a Senior Paid Media Manager to lead strategy and performance across a portfolio of ambitious consumer brands.This is a highly strategic role for someone who understands how paid media drives commercial outcomes, not just platform metrics. You’ll take ownership of client performance, help shape acquisition strategy and act as a trusted advisor to brands operating in competitive markets.
Role: Paid Media Manager
Salary: Up to £65,000
Location: London (Hybrid - 3 days onsite)
What you’ll be doing:
- Own paid media strategy across a portfolio of ecommerce and consumer brands
- Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels
- Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets
- Analyse performance data and identify opportunities to improve efficiency and scale
- Lead client meetings, presenting recommendations and performance insights confidently
- Collaborate with creative teams to improve campaign effectiveness and conversion performance
- Support testing programmes across audiences, creative, landing pages and acquisition funnels
- Stay ahead of platform changes and emerging opportunities within paid media
What you’ll need:
- Strong experience managing paid media campaigns within ecommerce environment
- Deep expertise across Meta Ads and TikTok Ads
- Experience managing meaningful advertising budgets and delivering measurable commercial results
- Strong analytical skills with the ability to connect performance metrics to business outcomes
- Excellent communication skills and confidence presenting to clients
- Understanding of attribution, measurement and incrementality principles
- Agency experience or experience operating within fast-paced digital businesses preferred
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Paid Media Manager employer: Digital Waffle
As a leading ecommerce retailer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development, we offer ample opportunities for growth and mentorship, particularly for those in project management roles. Located in Hereford, our hybrid working model allows for flexibility while ensuring collaboration with talented teams dedicated to delivering innovative technology solutions.