At a Glance
- Tasks: Create engaging email campaigns and optimise customer journeys for a fast-growing ecommerce brand.
- Company: Join a dynamic ecommerce brand focused on customer retention and engagement.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with great potential for career advancement.
- Why this job: Be part of an innovative team driving customer loyalty and making a real impact.
- Qualifications: Experience in CRM or email marketing, strong copywriting skills, and a proactive mindset.
The predicted salary is between 35000 - 40000 £ per year.
A fast-growing ecommerce brand is hiring a
CRM Executive to help drive customer retention and lifecycle marketing across its expanding portfolio of consumer brands.
This is a hands‑on execution role focused on creating engaging email campaigns, building automated customer journeys and delivering best‑in‑class CRM experiences.
Working closely with the Head of Acquisition & Retention, you’ll play a key role in increasing customer engagement, repeat purchases and subscription growth.
Role
CRM Executive
Salary
Location
- Nottingham (4 days per week onsite, 1 day remote)
- What you’ll be doing
- Create, build and deploy engaging email marketing campaigns across the customer lifecycle.
- Build and optimise automated CRM journeys, including welcome, retention and re‑engagement flows.
- Write compelling, on‑brand copy that drives opens, clicks and conversions.
- Design high‑quality email layouts that deliver a strong customer experience.
- Manage campaigns within Klaviyo, ensuring accurate segmentation, scheduling and reporting.
- Work closely with acquisition, ecommerce and brand teams to support wider marketing campaigns.
- Monitor campaign performance and identify opportunities to improve engagement and retention.
- Support subscription marketing initiatives and help grow customer lifetime value.
- What you’ll need
- Strong commercial experience within CRM or Email Marketing, ideally in an ecommerce environment.
- Excellent copywriting skills with the ability to create engaging, conversion‑focused email content.
- Experience designing email campaigns as well as writing the copy behind them.
- Hands‑on experience using Klaviyo is highly desirable, although experience with other CRM platforms will also be considered.
- Strong understanding of customer lifecycle marketing, retention and automated email journeys.
- Experience working within ecommerce, DTC or subscription‑based businesses would be highly advantageous.
- Highly organised with strong attention to detail and the ability to manage multiple campaigns.
- A proactive mindset with a genuine curiosity to learn, improve and develop new skills.
- Comfortable operating in a hands‑on execution role rather than a strategic leadership position.
- Portfolio examples or screenshots of previous email campaigns would be highly beneficial during the interview process.
- Nice to have
- Experience working with subscription‑based brands.
- Basic understanding of AI tools within CRM and marketing workflows.
- Experience analysing campaign performance to optimise customer engagement.
This role would suit a creative, copy‑led CRM professional who enjoys building engaging customer journeys, thrives in a fast‑paced ecommerce environment and wants to play a key role in the growth of an ambitious consumer brand.
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CRM Executive in Nottingham employer: Digital Waffle
Digital Waffle is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the energy sector. Employees benefit from ongoing professional development opportunities, competitive compensation, and a commitment to sustainability, making it a rewarding place to contribute to the UK's critical infrastructure. Join us to be part of a team that values your expertise and empowers you to make a meaningful impact on the future of energy security.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Nottingham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Digital Waffle are looking for when hiring for a CRM Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Digital Waffle for the CRM Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Digital Waffle as a CRM Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Digital Waffle’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM Executive.
We think you need these skills to ace CRM Executive in Nottingham
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Digital Waffle, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Digital Waffle's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Digital Waffle. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Digital Waffle
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Digital Waffle uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Digital Waffle. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
