At a Glance
- Tasks: Drive growth through innovative marketing campaigns and build relationships with potential acquisition targets.
- Company: Fast-scaling, AI-enabled property tech business backed by leading investors.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Ideal for marketers who thrive in high-growth environments and enjoy strategic brand building.
- Why this job: Make a real impact in a rapidly growing industry while utilising cutting-edge technology.
- Qualifications: Strong B2B marketing experience, excellent copywriting skills, and analytical mindset.
The predicted salary is between 50000 - 65000 £ per year.
A fast-scaling, AI-enabled property technology business is hiring a Marketing Manager to drive growth across both customer acquisition and M&A origination. Backed by leading investors and growing rapidly through acquisition, the business is building a modern, technology-enabled platform within a fragmented market. Marketing plays a critical role in both winning new customers and building relationships with business owners who may become future acquisition targets. This is a hands-on role for someone who enjoys building campaigns, testing ideas and seeing marketing activity directly influence commercial outcomes.
What you’ll be doing:
- Own and execute marketing campaigns across customer acquisition and M&A origination
- Build and optimise paid acquisition campaigns across relevant digital channels
- Create landing pages, nurture journeys and conversion-focused campaign assets
- Develop content, email and LinkedIn campaigns aimed at business owners and industry stakeholders
- Support long-term relationship building with acquisition targets through trust-led marketing activity
- Manage direct mail, content and brand-building campaigns across multiple audiences
- Use AI tools to improve campaign creation, research, segmentation and analysis
- Own reporting, analytics and marketing attribution across all activity
- Work closely with leadership and the M&A team to shape messaging and positioning
What you’ll need:
- Strong hands-on B2B marketing experience with responsibility for campaign execution and performance
- Experience across paid acquisition, landing page optimisation and lead generation
- Excellent copywriting skills with the ability to adapt messaging for different audiences
- Strong understanding of CRM, marketing automation and analytics platforms
- Comfortable operating across multiple brands, campaigns and stakeholder groups
- AI-native approach to marketing workflows and execution
- Highly analytical with a strong focus on commercial outcomes
Nice to have:
- Experience marketing within property, proptech or professional services sectors
- Exposure to M&A, private equity, or buy-and-build environments and the kind of long-cycle, trust-led marketing they require
- Experience working within venture-backed or high-growth businesses
- Design awareness and an eye for strong creative execution
This role would suit a commercially minded marketer who enjoys combining performance marketing with strategic brand building, and who understands how to nurture long-term relationships that ultimately translate into both customers and acquisitions.
Marketing Manager employer: Digital Waffle
Join a fast-scaling, AI-enabled property technology business that values innovation and creativity in its marketing efforts. With a strong focus on employee growth and a collaborative work culture, this company offers unique opportunities to influence commercial outcomes directly while working alongside industry leaders. Enjoy the benefits of a dynamic environment where your contributions are recognised and rewarded, all within a vibrant location that fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Waffle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Waffle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Waffle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Waffle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Waffle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Waffle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Waffle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Waffle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Waffle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Waffle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
