Head of Paid Digital in Manchester

Head of Paid Digital in Manchester

Manchester Full-Time 50000 - 55000 £ / year (est.) No home office possible
Digital Waffle

At a Glance

  • Tasks: Lead and innovate the Paid Digital strategy for a growing marketing agency.
  • Company: Dynamic performance-led marketing agency with a focus on digital growth.
  • Benefits: Tax-free bonuses, flexible working, gym membership, and wellbeing support.
  • Why this job: Join a collaborative team and make a real impact in a high-growth environment.
  • Qualifications: 7+ years in Paid Digital with strong leadership and strategic skills.
  • Other info: Exciting career progression opportunities and regular team events.

The predicted salary is between 50000 - 55000 £ per year.

Location: Hybrid (3 days per week Manchester)

Salary: £50,000 – £55,000 (depending on experience)

We’re partnering with a rapidly growing, performance-led marketing agency that is expanding its digital offering and investing heavily in senior leadership. They are now looking to appoint a Head of Paid Digital to take ownership of their paid media function, with a clear mandate to scale performance, develop talent and drive commercial growth. This is a key leadership role with strong progression opportunities as the function continues to evolve.

About the Role

Reporting into senior leadership, you will define and deliver the Paid Digital strategy across the business, ensuring campaigns deliver measurable results and contribute to overall revenue growth. You’ll lead a team of paid media specialists across a range of platforms and act as a senior strategic partner to both internal stakeholders and external clients.

Key Responsibilities:

  • Define and execute the Paid Digital strategy aligned with business growth plans
  • Lead, coach and develop a high-performing paid media team
  • Oversee campaign performance across major digital platforms
  • Translate business objectives into scalable, ROI-driven strategies
  • Own departmental performance, forecasting and commercial outcomes
  • Support new business activity including pitches and growth initiatives
  • Implement best-practice processes across campaign delivery and reporting
  • Drive innovation across tools, platforms and emerging channels
  • Collaborate with senior stakeholders across commercial and client-facing teams

About You:

  • 7+ years’ experience in Paid Digital / Performance Marketing
  • Strong leadership experience within an agency environment
  • Deep expertise across Google Ads, Meta, Bing, TikTok, YouTube
  • Proven commercial acumen, managing budgets and profitability
  • Excellent stakeholder management and communication skills
  • Strategic mindset with a hands-on approach when needed

Benefits:

  • Tax-free bonus scheme (Employee Ownership Trust)
  • Flexible and hybrid working
  • Gym membership
  • Regular team socials and events
  • Electric vehicle salary sacrifice scheme
  • Structured learning & development programme
  • Wellbeing support

Culture:

You’ll be joining a high-growth, collaborative environment where innovation, performance and progression are at the core. This is a business that invests heavily in its people, offering clear career pathways and the opportunity to make a genuine impact.

Apply today!

Head of Paid Digital in Manchester employer: Digital Waffle

Join a rapidly growing, performance-led marketing agency in Manchester that prioritises innovation and employee development. With a strong focus on collaboration and progression, this company offers a flexible hybrid working model, a tax-free bonus scheme, and structured learning opportunities, making it an excellent employer for those looking to make a meaningful impact in the digital marketing space.
Digital Waffle

Contact Detail:

Digital Waffle Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Paid Digital in Manchester

✨Network Like a Pro

Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!

✨Show Off Your Skills

When you land that interview, make sure to showcase your expertise in paid digital strategies. Bring examples of successful campaigns you've led and be ready to discuss how you can drive performance for the company. We want to see your passion and knowledge shine through!

✨Ask Smart Questions

During interviews, ask insightful questions about the company's goals and challenges in paid media. This shows you’re genuinely interested and have done your homework. Plus, it gives you a chance to demonstrate how you can contribute to their success!

✨Apply Through Our Website

Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to find someone who can lead our paid digital efforts, so make sure you put your best foot forward!

We think you need these skills to ace Head of Paid Digital in Manchester

Paid Digital Strategy
Performance Marketing
Leadership Skills
Team Development
Campaign Performance Management
ROI-driven Strategies
Budget Management
Stakeholder Management
Communication Skills
Google Ads
Meta
Bing
TikTok
YouTube
Innovation in Digital Marketing

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Paid Digital role. Highlight your experience in performance marketing and leadership, and show how you can drive commercial growth. We want to see how you align with our goals!

Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics to back up your claims, like revenue growth or campaign performance improvements. Numbers speak volumes!

Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our collaborative culture, so don’t be afraid to show us what makes you unique and how you can contribute to our team dynamic.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!

How to prepare for a job interview at Digital Waffle

✨Know Your Digital Landscape

Make sure you’re up to speed with the latest trends in paid digital marketing. Brush up on your knowledge of platforms like Google Ads, Meta, and TikTok. Being able to discuss recent changes or innovations will show that you’re not just experienced but also passionate about the field.

✨Showcase Your Leadership Skills

As a Head of Paid Digital, you’ll need to lead a team effectively. Prepare examples of how you’ve coached and developed talent in previous roles. Highlight specific instances where your leadership directly contributed to campaign success or team performance.

✨Align with Business Goals

Understand the company’s growth plans and be ready to discuss how you can align the Paid Digital strategy with these objectives. Think about how you can translate business goals into measurable, ROI-driven strategies that will drive revenue growth.

✨Prepare for Stakeholder Engagement

You’ll be collaborating with various stakeholders, so practice articulating your ideas clearly and confidently. Prepare to discuss how you’ve managed relationships with clients and internal teams in the past, focusing on your communication skills and strategic mindset.

Head of Paid Digital in Manchester
Digital Waffle
Location: Manchester

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