We’re looking for an experienced Frontend Engineer (React/Nextjs) to lead the design, delivery and continuous improvement of customer-facing applications and services.
You’ll work with a high degree of autonomy, influence technical direction, mentor engineers, and help build a culture focused on customer value, engineering excellence and continuous learning.
Key Responsibilities
- Lead customer-focused delivery, prioritising incremental value and a test-and-learn approach.
- Mentor and coach engineers, raising technical quality and engineering standards.
- Design and evolve scalable React / Next.js applications and shared component libraries.
- Define frontend architecture, technical direction and development standards across teams.
- Drive improvements in performance, scalability, accessibility, security and reliability.
- Monitor and optimise frontend performance, bundle sizes, rendering and client-side health.
- Improve state management and component architecture across large-scale applications.
- Champion modern engineering practices, including AI-assisted development and agentic workflows, with appropriate code review and quality controls.
- Work closely with product, design, research and engineering teams to translate user needs into effective technical solutions.
- Support production services, diagnose complex issues and improve system resilience and stability.
- Contribute to SDLC, testing, quality standards and across engineering teams.
What You’ll Bring
- Strong commercial experience building and operating React / Next.js applications.
- Excellent understanding of frontend architecture, component design and modern development practices.
- Proven experience improving web performance and frontend scalability.
- Strong systems-thinking and problem-solving skills.
- Experience mentoring engineers and influencing technical decisions across teams.
- A customer-focused mindset with a commitment to accessibility and user-centred design.
- Experience working with cloud platforms such as GCP, including consideration of cost and performance.
- Understanding of SRE principles, monitoring and production support.
- Excellent communication skills and the ability to bridge technical and non-technical perspectives.
- A proactive approach to learning, experimentation and continuous improvement.
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Senior Frontend Developer in Hereford employer: Digital Waffle
As a leading ecommerce retailer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development, we offer ample opportunities for growth and mentorship, particularly for those in project management roles. Located in Hereford, our hybrid working model allows for flexibility while ensuring collaboration with talented teams dedicated to delivering innovative technology solutions.
