A well-established ecommerce retailer is hiring a Senior Product Owner to own a key product vertical end to end and help raise the bar for Product Ownership across the wider Digital Product team.
This is a dual-mandate role. You'll take full ownership of the Browse vertical, from customer problem through to measurable commercial outcome, while acting as a hands-on coach and role model for less experienced Product Owners as the business builds out its capability. It's central to a broader shift already underway, moving the organisation from project-based, waterfall delivery towards a genuine Product Operating Model.
Role: Senior Product Owner
Location: Hereford, 3 days per week in office
What you'll be doing:
- Own the vision, roadmap and outcomes for the Browse vertical, tightly connected to wider digital product strategy and commercial goals
- Make senior-level trade-off calls across a growing roadmap, balancing tactical fixes against strategic bets
- Use discovery, A/B testing and qualitative and quantitative data to validate hypotheses and reduce delivery risk
- Define what success looks like and track the commercial metrics that connect vertical performance to the wider North Star
- Run backlog refinement, articulate requirements clearly, and keep the team focused against scope creep and competing demands
- Define and embed lightweight, fit-for-purpose ceremonies, artefacts and standards in a business still maturing its agile practice
- Coach and mentor junior and mid-level Product Owners across discovery, backlog management, stakeholder engagement and storytelling
- Help establish and sustain a Product Owner community of practice, with shared tools, templates and playbooks
- Act as a visible champion for the move to a Product Operating Model, bringing sceptical stakeholders along with you
- Partner with UX/UI, engineering, ADLs, business analysts, data analysts and senior stakeholders to deliver against key OKRs
- Manage and grow relationships with third-party partners (e.g. Search & Discovery, PxM)
What you'll need:
- Proven experience as a Product Owner or Product Manager, ideally within a digital retail or ecommerce environment
- Confident interpreting user behaviour and commercial performance data to make decisions at pace
- Strong communicator with experience preparing and leading workshops, and influencing senior stakeholders
- Skilled at managing conflict or resistance to keep focus on high-value outcomes
- Track record of establishing strong working partnerships across a business and using them to drive change
- People management or hands-on mentoring experience, developing others to reach their potential
- Resilient, organised and proactive with a genuine 'can-do' approach
Nice to have:
- Experience leading or supporting a cross-functional product team
- A clear test-and-learn mentality with a desire to constantly improve
- Exposure to strategy work such as vision definition or objective setting
- Experience preparing, executing or analysing user research
- Experience working within Agile frameworks and ceremonies
This role would suit a senior Product Owner who wants both real ownership of a commercially significant vertical and the chance to shape how Product Ownership matures across a growing team.
Product Manager in Hereford employer: Digital Waffle
Digital Waffle is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the energy sector. Employees benefit from ongoing professional development opportunities, competitive compensation, and a commitment to sustainability, making it a rewarding place to contribute to the UK's critical infrastructure. Join us to be part of a team that values your expertise and empowers you to make a meaningful impact on the future of energy security.