At a Glance
- Tasks: Lead technical SEO efforts to boost organic growth and site performance.
- Company: Digital Waffle partners with tech and marketing teams to scale businesses without the usual hassle.
- Benefits: Enjoy hybrid working, a competitive salary, and a friendly, ambitious team culture.
- Other info: This role offers autonomy and ownership in a dynamic online retail setting.
- Why this job: Make a real impact in a fast-growing e-commerce environment while solving exciting technical challenges.
- Qualifications: 5+ years of SEO experience, strong technical skills, and familiarity with large-scale CMS platforms.
The predicted salary is between 45000 - 55000 £ per year.
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This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Digital Waffle
Co-Founder @ Digital Waffle - The go-to partner when scaling your team within Tech, Digital, Marketing & Data - without the usual bullsh*t.
A long-established UK business operating in the consumer goods and home lifestyle sector is looking for a Digital Marketing Manager with a strong focus on Technical SEO to take the reins on their organic growth strategy. With a strong e-commerce presence and ambitious digital roadmap, they’re now investing in a dedicated specialist to lead technical SEO performance across their platforms.
This is a hybrid role, with 1–2 days per week in their Birmingham office and flexibility to work remotely the rest of the week. The salary range is between £45,000 & £55,000 per annum.
You’ll lead the technical side of SEO, working across site architecture, indexing, Core Web Vitals, structured data, and more. Partnering with internal developers and marketing teams, you’ll ensure the business continues to scale its visibility, traffic, and performance through best-in-class search practices.
This is a great opportunity for someone who enjoys solving technical challenges, working across teams, and delivering real, measurable impact in a high-volume e-commerce setting.
What You’ll Be Doing
- Carry out deep-dive technical SEO audits and implement scalable improvements
- Optimise crawlability, internal linking structure, and indexation strategy
- Own structured data markup, canonical tags, and on-site technical hygiene
- Monitor and improve performance across Core Web Vitals and mobile UX
- Collaborate with developers to embed SEO into platform updates and fixes
- Analyse organic performance through GA4, GSC, Screaming Frog, SEMrush, etc.
- Keep ahead of search engine updates and evolving best practices
What They’re Looking For
- 5+ years of hands-on SEO experience, ideally in a retail or consumer e-commerce setting
- Solid understanding of technical SEO principles and modern web performance standards
- Experience with Magento 2 or similar large-scale CMS platforms is a strong plus
- Analytical and methodical mindset, comfortable using SEO and analytics tools
- Comfortable taking ownership of SEO strategy and implementation
Why Apply?
- Make a direct, visible impact on a fast-scaling e-commerce platform
- Hybrid working from a well-connected Birmingham location
- A broad and autonomous role with lots of ownership
- Friendly, commercially driven team with ambitious growth goals
If you’re a technically focused SEO professional ready to take ownership in a high-performing online retail environment - this could be your ideal next step.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Marketing Services, Online and Mail Order Retail, and Internet Marketplace Platforms
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrHead of SEO in Birmingham employer: Digital Waffle
Join a forward-thinking company that values innovation and collaboration, where you can make a tangible impact on a fast-scaling e-commerce platform. With a hybrid working model based in Birmingham, you'll enjoy a friendly and commercially driven team culture, ample opportunities for professional growth, and the autonomy to lead technical SEO initiatives that drive real results. This role offers a unique chance to thrive in a dynamic environment while contributing to ambitious growth goals.
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Waffle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Waffle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Waffle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Waffle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of SEO in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Waffle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Waffle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Waffle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Waffle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Waffle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Waffle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
