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- Tasks: Lead a dynamic marketing team and drive impactful strategies.
- Company: Join an established organisation in Birmingham, thriving on strategic evolution.
- Benefits: Enjoy hybrid working, a competitive salary, and an excellent benefits package.
- Why this job: Shape the future of marketing while making a real strategic impact.
- Qualifications: 10+ years in marketing with senior leadership experience required.
- Other info: This is a full-time, permanent role with opportunities for growth.
The predicted salary is between 60000 - 84000 £ per year.
We’re Hiring: Head of Marketing
Birmingham | Hybrid Working Available
Full-time | £70,000–£75,000 per annum
I’m working on behalf of an established and growing organisation to recruit an experienced Head of Marketing to lead a high-performing team during an exciting phase of strategic evolution. This is a pivotal leadership role for someone who thrives on building impactful strategies, driving team success, and aligning marketing with broader business objectives.
Key Responsibilities:- Lead department-wide planning across brand, digital, content, and performance marketing.
- Mentor and develop a talented marketing team, fostering growth and collaboration.
- Set and monitor KPIs and targets aligned with wider business goals.
- Oversee the execution of integrated marketing campaigns across multiple channels.
- Manage marketing budgets, allocate spend effectively, and track return on investment.
- Lead internal processes, marketing tech stack, and tools to ensure efficiency.
- Collaborate closely with sales, product, and operations teams to align strategies and priorities.
- Own and evolve brand strategy, including tone of voice, positioning, and messaging.
- Manage relationships with external agencies, suppliers, and partners.
- Report performance, insights, and strategic recommendations to senior leadership and board-level stakeholders.
- 10+ years of experience across the full marketing mix, with senior leadership exposure.
- A proven track record of leading teams and strategic marketing functions in a fast-paced environment.
- Experience managing complex campaigns and delivering measurable results.
- Strong commercial awareness and ability to align marketing with business priorities.
- Confident communicator and natural collaborator with stakeholders at all levels.
- £70,000–£75,000 per annum
- Hybrid working (Birmingham-based HQ)
- Full-time, permanent role
- Excellent benefits package
- Chance to make a real strategic impact
If you’re a marketing leader looking for a high-impact opportunity to shape and lead a function at a senior level, I’d love to speak with you. Apply now or message me directly for a confidential chat.
Head of Marketing employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Research StudySmarter's current marketing strategies and campaigns. Understanding our brand positioning and recent initiatives will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led marketing teams and executed campaigns in the past. Highlight measurable results and how your strategies aligned with business objectives to showcase your impact.
✨Tip Number 4
Familiarise yourself with the latest marketing technologies and tools that can enhance efficiency and effectiveness. Being knowledgeable about these resources will position you as a forward-thinking candidate who can lead our marketing tech stack.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing leadership. Focus on your achievements in managing teams, executing campaigns, and aligning marketing strategies with business objectives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your strategic vision. Mention specific examples of how you've driven team success and delivered measurable results in previous roles.
Highlight Key Skills: Emphasise your skills in areas such as budget management, KPI setting, and collaboration with cross-functional teams. These are crucial for the Head of Marketing role and should be clearly articulated in your application.
Showcase Leadership Experience: Detail your experience in mentoring and developing teams. Provide examples of how you've fostered growth and collaboration within your marketing teams to demonstrate your leadership capabilities.
How to prepare for a job interview at Digital Waffle
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and implement impactful marketing strategies. Prepare examples of past campaigns you've led that align with business objectives, highlighting measurable results.
✨Emphasise Team Leadership Skills
This role requires strong leadership capabilities. Be ready to discuss how you've mentored and developed teams in the past, fostering collaboration and growth. Share specific instances where your leadership made a difference.
✨Prepare for KPI Discussions
Understanding and setting KPIs is key in this position. Familiarise yourself with common marketing metrics and be prepared to discuss how you have previously set and monitored KPIs to drive team performance and align with business goals.
✨Demonstrate Cross-Functional Collaboration
Collaboration with sales, product, and operations teams is essential. Think of examples where you've successfully worked across departments to align strategies and priorities, showcasing your ability to communicate effectively with stakeholders at all levels.
