Digital Marketing Manager

Digital Marketing Manager

Birmingham Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead exciting digital campaigns and engage sports fans through innovative strategies.
  • Company: Join a respected organisation in the sports and events sector, known for its dynamic culture.
  • Benefits: Enjoy hybrid working, competitive salary, and a comprehensive benefits package.
  • Why this job: Be part of a creative team that values data-driven decisions and innovation in marketing.
  • Qualifications: 2-3 years in digital marketing, with skills in CRM, SEO, and paid media preferred.
  • Other info: Opportunity for growth in a collaborative environment; some weekend work required.

The predicted salary is between 28800 - 43200 £ per year.

I’m working on behalf of a respected organisation within the sports and events sector, who are looking to appoint a Digital Marketing Manager to play a key role in shaping and delivering their digital strategy. This is a fantastic opportunity for a creative, data-driven marketer to take ownership of campaigns that engage audiences, enhance commercial performance, and elevate the digital presence of a well-known brand in sport.

What You’ll Be Doing:

  • Plan and execute targeted digital campaigns across paid media, email, CRM, and SEO.
  • Manage and grow digital audiences, supporting fan engagement and commercial objectives.
  • Lead on CRM strategy and database optimisation to improve targeting and insights.
  • Monitor campaign performance and ROI, using data to shape future activity.
  • Collaborate across marketing, commercial, and content teams — plus external agencies.
  • Contribute to digital innovation by evaluating emerging tools and technologies.

What We’re Looking For:

  • 2–3 years of experience in a digital marketing role (sports, gaming, or e-commerce experience ideal).
  • Hands-on knowledge of CRM, SEO, paid media, and email marketing.
  • Strong analytical mindset, with a track record of delivering insight-led results.
  • Excellent communication skills and a collaborative approach.
  • Degree or qualification in marketing/digital marketing (plus relevant certifications a bonus).

Salary, Working Pattern & Perks:

  • Up to £36,000 per annum
  • Hybrid working: 4 days on-site (Birmingham HQ), 1 day from home
  • Additional benefits package included
  • Some weekend work required — time given back in lieu

If you’re a proactive digital marketer who thrives in a dynamic, collaborative environment, this could be a great next step. Apply now or message me directly for a confidential conversation.

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Contact Detail:

Digital Waffle Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially within the sports sector. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.

✨Tip Number 2

Network with professionals in the sports and events industry. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights and possibly refer you for the position.

✨Tip Number 3

Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve performance, as this aligns with the role's requirements.

✨Tip Number 4

Research the company’s current digital presence and identify areas for improvement. During your interview, share your thoughts on how you could enhance their digital strategy, demonstrating your proactive approach and understanding of their brand.

We think you need these skills to ace Digital Marketing Manager

Digital Marketing Strategy
Campaign Management
SEO Knowledge
CRM Management
Email Marketing
Data Analysis
Performance Monitoring
Audience Engagement
Collaboration Skills
Communication Skills
Creativity
Analytical Mindset
Project Management
Emerging Technologies Evaluation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like CRM, SEO, and paid media. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the sports sector. Mention how your background aligns with the company's goals and how you can contribute to their digital strategy.

Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to drive decisions and improve campaign performance in previous roles.

Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you've successfully collaborated with others. This could include working with content creators, commercial teams, or external agencies.

How to prepare for a job interview at Digital Waffle

✨Showcase Your Campaign Success

Be prepared to discuss specific digital campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive engagement.

✨Know Your Metrics

Familiarise yourself with key performance indicators relevant to digital marketing, such as ROI, conversion rates, and audience growth. Be ready to explain how you've used data to inform your decisions and improve campaign performance.

✨Demonstrate Collaboration Skills

Since the role involves working with various teams, prepare examples of how you've successfully collaborated with others in previous roles. Emphasise your communication skills and ability to work in a team-oriented environment.

✨Stay Updated on Digital Trends

Research the latest trends and tools in digital marketing, especially those related to sports and events. Showing that you're proactive about learning and adapting to new technologies can set you apart from other candidates.

Digital Marketing Manager
Digital Waffle
Location: Birmingham

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