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- Tasks: Lead digital growth strategies and optimise campaigns for a fast-scaling pet nutrition brand.
- Company: Join a dynamic pet nutrition brand with a focus on innovation and growth.
- Benefits: Enjoy extensive healthcare, L&D budget, wellbeing perks, and flexible working options.
- Why this job: Shape the future of a high-potential brand while driving impactful digital strategies.
- Qualifications: Proven digital growth experience in D2C, strong leadership, and analytical skills.
- Other info: Hybrid work model, team socials, and a culture of testing and data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
A fast-scaling pet nutrition brand is on the lookout for a Digital Director to own and execute their end-to-end digital growth strategy. This is a hands-on leadership role where you’ll drive customer acquisition, retention, and lifetime value – helping the business scale further in the UK and beyond.
Role: Digital Director
Salary: Competitive
Location: Nottingham (Hybrid – 4 days onsite if local, 2 days if further afield)
What you’ll be doing:
- Lead the planning, execution, and optimisation of digital growth campaigns across paid social, paid search, SEO, CRM, email, and partnerships
- Drive CRO initiatives, improving site performance, UX, and conversion rates
- Implement robust tracking, attribution, and reporting to ensure ROI and scalability
- Manage, coach, and grow a high-performing digital team, building a culture rooted in testing and data-led decision-making
- Collaborate with teams across the business to ensure launches, campaigns, and activations are consistent and impactful across all touchpoints
What you’ll need:
- Proven track record in delivering digital growth in a D2C environment, ideally scaling from early-stage through growth
- Expertise across paid media, SEO, CRO, CRM, and analytics tools
- Strong leadership experience with the ability to coach and inspire a team
- Commercial mindset, balancing quick wins with long-term sustainable growth
- Results-driven, analytical, and comfortable with accountability in a fast-paced environment
What’s on offer:
- Extensive private healthcare (AXA top package) including cancer cover
- £250 annual L&D budget for courses, books or training
- £100 annual wellbeing budget
- Up to 2 weeks working abroad per year (in selected roles)
- Quarterly team socials and monthly recognition programme
- Birthday off, volunteer days, casual dress, staff discounts and more
If you’re an experienced digital leader who thrives in growth environments and loves building brands with impact, this is a fantastic opportunity to help shape the future of a high-potential consumer business.
Digital Director employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that Digital Director role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital growth campaigns. We want to see how you’ve driven customer acquisition and retention – make it visual and engaging!
✨Tip Number 3
Prepare for the interview like it’s the final exam! Research the company’s current digital strategies and think of ways you could improve them. We love seeing candidates who come in with fresh ideas and a clear vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to make an impact in the pet nutrition space.
We think you need these skills to ace Digital Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Director role. Highlight your experience in digital growth, especially in D2C environments, and showcase any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about pet nutrition and how your skills can help drive our digital strategy. Keep it engaging and personal – we want to get to know you!
Showcase Your Leadership Skills: Since this role involves managing a high-performing team, make sure to highlight your leadership experience. Share examples of how you’ve coached and inspired teams in the past, and how you foster a culture of data-driven decision-making.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Digital Waffle
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially in D2C environments. Be ready to discuss your experience with paid media, SEO, and CRO, as well as any tools you've used for analytics. This shows you're not just a leader but also hands-on and knowledgeable.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed and inspired teams in the past. Think about specific situations where you coached someone to success or implemented a culture of data-driven decision-making. This will demonstrate your ability to lead a high-performing digital team.
✨Be Results-Driven
Come equipped with metrics and results from your previous roles. Talk about how you've driven customer acquisition and retention, and be ready to explain your approach to measuring ROI. This will highlight your analytical mindset and accountability, which are crucial for this role.
✨Understand the Brand and Its Market
Research the pet nutrition brand thoroughly. Know their products, target audience, and competitors. This will allow you to tailor your answers and show that you're genuinely interested in helping them scale further in the UK and beyond.
