Data Analyst

Data Analyst

Banbury Full-Time No home office possible
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A fast-growing group operating across multiple ethical and purpose-led eCommerce brands is hiring a contract Commercial Insights Analyst to help transform data into strategic advantage.

This is a hybrid role based in Oxfordshire, with office attendance required on Tuesdays, Wednesdays, and Thursdays. To be considered, applicants must be located within a 45-minute commute.

You\’ll sit at the heart of commercial decision-making, using behavioural, transactional, and digital data to improve customer experience, boost conversion, and increase lifetime value. Working across a variety of brands and business units, your insights will directly influence pricing, promotions, stock strategy, and customer journeys.

What You’ll Be Doing

  • Identify behavioural trends and customer signals to improve site conversion
  • Use browsing and purchase data to personalise user journeys and influence CRM strategy
  • Run commercial experiments (A/B tests, pricing trials, segmentation) to drive margin and retention
  • Build and maintain dashboards and reports that guide business teams
  • Collaborate with marketing, product, tech, and supply chain teams to embed insight-led decisions
  • Improve tracking setup and support the overall maturity of the analytics function

Technical Skills:

  • Strong ETL, SQL and BigQuery knowledge
  • Experience with Google Tag Manager (GTM) and understanding of data layers
  • Familiarity with server-side tracking principles
  • Exposure to Power BI or similar BI tools is a bonus

Commercial Understanding:

  • Background in eCommerce or retail analytics is highly desirable
  • Comfort working with key business metrics (e.g. profit margin, AOV, customer value)
  • Experience in A/B or multivariate testing

Why Join?

  • Work across diverse eCommerce brands with meaningful impact
  • Join a growing analytics team with genuine support for development
  • Help shape how purpose-led businesses use data to grow
  • Hybrid working with 3 days in the office near Wallingford

If you\’re a commercially-minded analyst looking to apply your skills in a values-driven business, this is a chance to work at the intersection of insight, innovation, and ethical retail.

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Contact Detail:

Digital Waffle Recruiting Team

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