At a Glance
- Tasks: Lead CRM and loyalty campaigns to create unforgettable customer experiences.
- Company: Community-focused company known for family-friendly experiences.
- Benefits: Competitive salary, discounts, bonuses, and more perks.
- Other info: Work in Solihull with flexible office days and great career growth.
- Why this job: Join a dynamic team and make a real impact on customer loyalty.
- Qualifications: 3+ years in CRM and loyalty, strong analytical skills required.
The predicted salary is between 36000 - 54000 € per year.
A community-based company, famed for creating unforgettable experiences for families, is on the hunt for a CRM & Loyalty Lead, working to develop data-driven email, loyalty, and partnership campaigns. The right candidate will be a strategic marketer with the ability to combine their CRM expertise with customer insight, creative thinking, and relationship building.
Location: Solihull (three days in office)
Salary: Up to £45,000 per annum
- At least three years' worth of experience in a CRM and Loyalty role, ideally within a marketing agency or a high-performing consumer/partnerships company
- A strong understanding of CRM Systems, automation tools, and customer data platforms
- Proven experience executing successful customer journeys and lifecycle campaigns
- First-class analytical skills and the ability to interpret customer data and translate it into actionable insights
- Happy to define and deliver the CRM strategy across ticketing, membership, and discovery
- Able to build and enhance loyalty initiatives that increase customer lifetime value
And what do you get in return? This role offers several benefits, including discounts, bonuses, and more.
To apply, send your CV over to sophie@digitalwaffle.co, or follow the relevant links. Please note due to the volume of applicants we receive, we can only respond to candidates that are considered a good fit for the position. All candidates must have the full right to work within the UK.
CRM & Loyalty Lead in Birmingham employer: Digital Waffle
Join a vibrant community-focused company in Solihull, where your role as a CRM & Loyalty Lead will not only allow you to leverage your strategic marketing skills but also contribute to creating memorable experiences for families. With a supportive work culture that values creativity and collaboration, you'll enjoy benefits such as discounts and bonuses, alongside ample opportunities for professional growth in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Lead in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM and loyalty campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially in creating unforgettable experiences for families.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM & Loyalty Lead in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM & Loyalty Lead role. Highlight your experience in CRM systems and any successful campaigns you've executed. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t shy away from showcasing your ability to interpret customer data. Include specific examples of how you've turned insights into actionable strategies in your previous roles.
Be Creative in Your Cover Letter:Your cover letter is a chance to show off your creative thinking! Share your ideas on how you would enhance loyalty initiatives and engage customers. We love seeing innovative approaches that could benefit our community.
Apply Through Our Website:While you can send your CV to the email provided, we encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any updates!
How to prepare for a job interview at Digital Waffle
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems and automation tools mentioned in the job description. Brush up on how these platforms work and be ready to discuss your experience with them, including any specific campaigns you've executed.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of customer journeys or lifecycle campaigns you've worked on, and be ready to explain how you interpreted data to create actionable insights.
✨Demonstrate Your Creative Thinking
Think of innovative loyalty initiatives you've developed or contributed to in previous positions. Be prepared to share your thought process and how you combined creativity with strategy to enhance customer engagement.
✨Build a Connection
Since this role involves relationship building, practice how you can connect with the interviewers. Show genuine interest in their company culture and values, and think of questions that reflect your enthusiasm for creating unforgettable experiences for families.