At a Glance
- Tasks: Lead creative PR campaigns for top retail and lifestyle brands while managing client relationships.
- Company: Dynamic consumer PR agency in the heart of Soho, London.
- Benefits: Competitive salary, hybrid working, and opportunities for career progression.
- Other info: Join a close-knit team and mentor junior members while driving agency growth.
- Why this job: Gain ownership and direct client exposure in a growing agency with exciting projects.
- Qualifications: Strong PR experience, excellent media relationships, and a passion for consumer brands.
The predicted salary is between 45000 - 55000 £ per year.
A specialist consumer PR agency is hiring a
Senior Account Manager to support the continued growth of its consumer brand portfolio.
Working with some of the UK’s best-known retail, consumer and lifestyle brands, you’ll lead day-to-day client relationships, deliver creative PR campaigns and play an important role within a close-knit, entrepreneurial agency.
This is an excellent opportunity for someone looking to step into a business where they’ll have real ownership, direct client exposure and the chance to progress as the agency continues to grow.
Role
Senior Account Manager
Salary
Location
- London (Soho), hybrid working - 3 days per week in the office
- What you’ll be doing
- Lead the day-to-day delivery of integrated consumer PR campaigns across a portfolio of retail, consumer and lifestyle brands.
- Act as the primary contact for clients, providing strategic advice and ensuring campaigns are delivered to a high standard.
- Develop creative campaign ideas that generate meaningful media coverage and commercial impact.
- Build and maintain strong relationships with journalists, publishers, influencers and media contacts.
- Manage campaign budgets, reporting and commercial performance across your accounts.
- Support new business activity through proposals, pitches and presentations.
- Mentor and develop junior members of the team, providing guidance and feedback.
- Collaborate closely with senior leadership to help drive client success and agency growth.
- What you’ll need
- Strong consumer PR agency experience, ideally within retail, consumer lifestyle or FMCG.
- Previous experience operating as a Senior Account Manager or similar level within an agency.
- Excellent media relationships across consumer and retail publications.
- Strong experience delivering integrated PR campaigns across press, social and influencer activity.
- Excellent Excel and spreadsheet management skills, with experience managing budgets and campaign reporting.
- Strong commercial awareness and an understanding of KPIs, ROI and account performance.
- Experience managing client relationships and juggling multiple campaigns simultaneously.
- Comfortable working within a small, entrepreneurial agency where you’ll have genuine ownership.
- A genuine passion for consumer brands and a well-researched understanding of the agency and its client portfolio.
- Experience working with publishers or affiliate marketing campaigns would be advantageous.
- Applicants from hospitality or trade PR backgrounds are unlikely to be suitable for this position.
- Nice to have
- Experience with PR tools such as Roxhill, Cision, Onclusive or Releasd.
- Experience contributing to new business pitches and presentations.
- Understanding of affiliate marketing and the evolving consumer PR landscape.
This role would suit an ambitious consumer PR professional looking to join a growing boutique agency, work with household-name brands and take the next step towards Account Director level.
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Account Manager in City of Westminster employer: Digital Waffle
Digital Waffle is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the energy sector. Employees benefit from ongoing professional development opportunities, competitive compensation, and a commitment to sustainability, making it a rewarding place to contribute to the UK's critical infrastructure. Join us to be part of a team that values your expertise and empowers you to make a meaningful impact on the future of energy security.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager in City of Westminster
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Digital Waffle. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Digital Waffle, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Digital Waffle inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Manager in City of Westminster
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Digital Waffle. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Digital Waffle.
How to prepare for a job interview at Digital Waffle
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
